Do you have a system in place for following up with leads? Listen to this podcast to understand why it’s critical to follow up with existing clients in a persistent but not obnoxious manner.
Do you have a system in place for following up with leads? Listen to this podcast to understand why it’s critical to follow up with existing clients in a persistent but not obnoxious manner.
Den Lennie (2s):
G’day, guys! Den here with this week’s shorty Episode 199 of the How to Scale a Video Business podcast. So, I almost forgot to record this today. I was so busy recording another episode and is going to be going out in a couple of weeks with my copywriter, a Jamie from savvy copy. They had just completely rewritten our website and a lot of other work for us. And so I wanted to get on the show and talk about, you know, the power of copy and what it means. So that’s coming out on a couple of weeks of time, but I, I mess up that recording. I have been trialing try and get the sync sewn to work better through the ATM mini and it’s coming through the broadcast uproar.
Den Lennie (49s):
It just seems to like always have a delay. And so I was rooting it through another mixer into the back of the a 10, but I find that in quite frustrating, because that was like no headphone jacks. So you can’t really monitor what’s coming straight out of there. And I was a bit hot on the end of the year term. So I’m trying to repair the audio, our using our ex isotope, which has amazing plug-in and software, but just, this is a bit frustrating because like I got this amazing MC set up in all of the room, so improved, and I just screwed something up, but you know who you are, and I’m telling you that because I still screw things up, but no means perfect.
Den Lennie (1m 30s):
And, and I’m a bit tired. I am a bit burnout. I needed a bit of a break and we’re going on holiday. And a few weeks time, time away in a year, it’s just been a big year. You know, it had been a lot going on with all the craziness in the world. And also we moved to house being a lot of billing work at the house. And, ah, you know, it’s been a full on a year and I’m sure like a lot of people. And in fact, my clients that have been talking about how a full on its been in the last, you know, 18 months, really, everyone’s just busting a gut to, you know, to, to maintain the business and look on the plus side. There’s been a lot of growth.
Den Lennie (2m 10s):
A lot of my clients are seeing enormous growth even during a pandemic. And although every one suffered a little bit of initially, I think there’s a real swing towards growth. And that’s actually one of the things we were talking about on today’s coaching call was the power of like following up with existing one, the lines. And it’s something that a lot of people forget to do or a too shy to do our feel fearful of doing it because, you know, we, we, we worry about being rejected, but the truth is, you know, typically what happens is, is we finish the project and we think the client knows where we are.
Den Lennie (2m 50s):
They’ll come back. So if they need this and this, and that is certainly true, but some clients don’t. And so if you’re not maintaining a front and center of mind, so of perspective, then you risked being forgotten about it. And so I wanted to just talk a little bit today to that and the importance of making sure you’re always front and center, the clients might, because if you don’t have a structured follow up process, they’re is a risk that they will just forget about you because you know, clients who are busy doing a million other things. And so you want to make sure you’re always following up and always be in touch.
Den Lennie (3m 32s):
And the other reason for this is that, you know, all the clients, perhaps you’ve not spoken to in a while, you know, people move on from positions, they get promoted. The M you know, an end up in, in more senior positions are in fact, an old friend of mine that I worked with years ago, 2004, it Sony, and is now running shell, consumer marketing world-wide. So, ya know, you mustn’t forget that people move on in the careers. And so it’s worth going back and following up with, with old leads, people used to do business with so that you can, you know, create some opportunities for yourself. I was talking one of my client’s on the call today. And he, you know, you said from running a very successful business over in Auckland, New Zealand.
Den Lennie (4m 17s):
And Jamie’s like, I’d just, just as a suggested a couple of things he could loop to do. And there is like, oh yeah, good. You know what? I haven’t done that in awhile. And that’s the power of the coals. And the group is the, you know, we might suggest one thing, but that one, that could be one $50,000 if you, if you apply it. And, and, and that power of a successful Video Business is one that follows up consistently and is always in, in contact with existing clients, previous clients, and constantly going back to clients, maybe that you didn’t win a job from as well. And just continually going back in touching base, because if you don’t continually follow up, people would just fall off the radar and saw that.
Den Lennie (5m 1s):
That is the kind of the essence of what I want to share with you today. I want to keep it nice and short. The go ahead and follow up with your existing clients, build a list. We have a spreadsheet in the group we use, and its like, you know, it’s like the client’s name. What was the last project you did? What was the revenue? When is the last time we spoke with them then with a traffic light system where you put a red for not spoken to them, an orange, if you spoke with them and you weren’t able to get through it and they agreed if you managed to get through. And I guarantee if you take every client you’ve ever worked with and you put them on a list and you follow up with them, somebody will be like, oh, I’m so glad that you got in touch. You were just thinking of it, doing a project. You guys that’s it from me today. A nice and short, I will see you on Thursday for episode 200.
Den Lennie (5m 45s):
You should ask yourself, this has all owning your own video of business, being everything we dreamed it would be when you first got started. It might be hard to admit, but think about whether you’re genuinely achieving everything you set out to. When you made that decision to grab the camera and go it alone, or you really are working less or you really earning more. And our, you really in control, chances are you’re bloody good at what you do, but you are having to work a dog 70 plus hours a week, whether it’s filming, editing, marketing, or any of the other jobs that come with being the big boss up your own video company. When you’re managing projects constantly searching out for new clients and worrying about cashflow, its easy to lose sight of the bigger picture or make real progress.
Den Lennie (6m 29s):
Let’s face it. That stress is the last thing you need. When you’re trying to run a profitable company that supports you, you and the people you cared about. Truth is it’s a business that provides financial professional and personal freedom with the is achievable. But maybe you’ve got that nagging feeling that you’re overworked, lacking stability and is struggling to get to where you really want to be right now. It could be it. You just don’t know how to make a positive change on your own. So I created the video business accelerator coaching programs to really supercharge your video business with these unique coaching programs, you’ll learn all the tools you need to get complete confidence in the success of your video business. You can take the first step on your journey to a successful business that doesn’t control your life.
Den Lennie (7m 12s):
Let me show you how, head over to denlennie.com and click on Accelerator.
Scale Your Video Business Fast & Finally Find The Freedom You’ve Been Looking For By Using These 8 Growth Accelerators
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Scale Your Video Business Fast & Finally Find The Freedom You’ve Been Looking For By Using These 8 Growth Accelerators
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