One of the common mistakes that video businesses make when moving from the freelancer model to a ‘proper business’ is thinking all the income that is generated by the business is their own personal income. This is a risky strategy and so in today’s episode, I speak with Keziah Robinson about how to avoid that pitfall.
Here’s a sneak peek at what you’ll hear:
- The “innocent” mistake many new business owners make that can land you in jail! – Listen up at 4:30
- What “Hologram” financial goals” are, and why they’re about as useless as nipples on a breastplate. – 7:00
- 3 critical questions you must know the answer to when setting financial goals for your business. (Probably 1 in 1,000 small business owners know the answers to these questions, much less know the questions. – 7:50)
- Keziah’s controversial financial goal-setting advice that would have finance guru Dave Ramsay wincing and wringing his hands. – 8:00
- The mysterious power behind writing down your goals. – 10:00
- How NOT focusing on your business can help your business. (I know this sounds like doubletalk, but it ain’t. Hear this at 11:00)
- Why most people’s dreams of being a business owner usually turn out to be nothing but flights of fancy. – 12:00
- A clever “litmus test” to see if you’re aiming too low in your business – 14:00
- What the post-it-note on Den’s computer says that gooses Den’s productivity and keeps him out of the proverbial weeds. – 14:00
- The surprising reason why Den stopped making videos of his podcast show. – 15:00
- Den’s profound business advice you should listen to at least 3x’s – 15:50
- The best business advice Den ever got. (These wise words came from Den’s former business mentor whose business blew up so much he retired in his 30’s. – 18:30)
- How many small business owners are unwittingly leaving a bundle of money on the table. – 22:25
- A clever way to “flip the script” when negotiating with a prospect. (If you do this correctly, your prospects will be bending over backwards trying to impress YOU! – 24:00
- A startling “truth” about Mother Teresa almost nobody talks about. – 29:00
About Keziah Robinson
Keziah Robinson, CFA is a business strategist, coach, and investor with 20 years experience working with CEOs, founders & business owners across multiple industries. Keziah’s passionate about helping her clients harness capitalism as a force for good. Her tailored approach incorporates elements of design thinking and behavioral science.
Connect with Keziah on LinkedIn https://www.linkedin.com/in/keziahrobinson/
