I’ve more than doubled my revenues…

Before I joined your program I was doing 800,000 Kr. and now I am doing 1.5 -2 million Kr. I’ve more than doubled my revenues…

Before I joined your program I was doing 800,000 Kr. and now I am doing 1.5 -2 million Kr.

Mads Haukrogh Haukrogh Komunication - Copenhagen, Denmark


Three years ago, Mads was a freelance and talented videographer, yet he struggled with the confidence to build his business. He knew how to tell a story, he knew how to make things look good, but he didn’t know how to present his business to create opportunities to grow.

Like many filmmakers, Mads is an introvert. He prefers to be behind the camera helping clients achieve their goals.

Like many filmmakers, he lacked confidence in the business side of running a business. So he reached out to us for help. The main struggle Mads has was he was trying to cater to too many different types of markets.

What We Did

He joined the Video Business Accelerator and we helped him focus on the industries that he’d had the most success with previously.

He then implemented a proven marketing approach that we shared, that helped him connect and market to more people in the same sector.

We also helped him adjust his pricing so he was charging what he was worth, which in turn generated more profits and enabled him to hire better quality contractors to fulfil the new projects he was attracting.

With this simple approach, and ongoing guidance from us on coaching calls, he reframed how his business presented itself to the wider community in the whole of Denmark, and not just working in his locality.


During this process of playing on a bigger stage. A client he was doing some work for observed the way in which he was presenting himself to the industry.

He started doing more work for that client as a contractor, and then was invited to a meeting where they asked if you’d like to come in and run the entire video division of a large advertising agency in Copenhagen.

Today, Mads is a director of Friday & Partners, running a the international video team.

Here’s what you get in the Video
Business Accelerator Mastermind

The VBA program is an exclusive online coaching program designed to help you grow your business with support
from an ambitious community of like-minded video business owners. Using seven unique growth accelerators,
it scales your operations in record time.

Once you’re accepted into the program, you’ll get instant access to insider knowledge that teaches you how to delegate,
create systems, follow processes and run successful marketing campaigns in a way that massively boosts performance.

  • Comprehensive, in-depth video course focusing on seven key methodologies including goal setting, lead generation, delegation and client nurturing.
  • A whole bank of incredible assets including scripts, templates, agreements, contracts and step-by-step practical instructions that work for your business.
  • Weekly coaching, support and accountability to keep you on track from areal- world video expert who knows your specific business inside and out.
  • Direct access to me, Den Lennie, and my wealth of experience in the video production industry to give your business the best chance of future success.


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