Discover the Strategy VBA Member Mads Used To Double His Revenue, Without Increasing His Workload

Mads Made The Switch From Introvert Freelancer To Confident Business Owner & Completely Changed His Professional Trajectory Inside the Video Business Accelerator…

Mads’ story shows that anyone can find success in running a video business with the right methods and ongoing support. He runs Haukrogh Komunication and is just one of many Video Business Accelerator members who have seen an incredible transformation thanks to the strategies we’ve implemented together. 

By changing the way he thought about running a production business – and implementing a crucial pricing strategy from the Video Business Accelerator – Mads took the first step to reinventing himself in the market and attracting higher-quality, larger-budget clients for long-term engagements.

What happened next has continued to blow my mind and become a source of inspiration for his fellow members (which is why I thought you might like to hear about it). Just watch the video above to discover more about Mads’ story.

“Before I joined Den’s program I was doing 800,000 Kr [US$91k]. and now I’m doing 1.5-2 million Kr [US$170k – US$230k]. I’ve more than doubled my revenue…”

Mads Haukrogh Haukrogh Komunication - Copenhagen, Denmark

Mads’ Struggle

Like many filmmakers, Mads is an introvert.

He prefers to be behind the camera helping clients achieve their goals.

Three years ago, he was a talented freelance videographer – but he struggled with the confidence to build his business.

He knew how to tell a story, he knew how to make things look good, but he didn’t know how to present his business to create opportunities to grow.

Mads’ Solution

Mads joined the Video Business Accelerator to find the knowledge he needed to feel confident in his business.

By optimizing his marketing efforts with a strategy from one of our modules, we knew he’d be able to connect and market to his dream customers.

We also showed him how to adjust his pricing so he was charging what he was worth and reframe how he was perceived by potential clients.

Mads’ Success

With this simple approach, and ongoing guidance from us on coaching calls, Mads positioned himself as an authority on filmmaking across the whole of Denmark.

He was approached by an advertising agency in Copenhagen who invited him to run their entire video division.

Today, Mads is a director of Friday & Partners, running the international video team and making more money than ever!


If you can relate to any part of Mads’ story, or want to become our next incredible case-study success, then this next opportunity might be perfect for you… 

Here’s what you get in the Video
Business Accelerator Mastermind

The VBA program is an exclusive online coaching program designed to help you grow your business with support
from an ambitious community of like-minded video business owners. Using seven unique growth accelerators,
it scales your operations in record time.

Once you’re accepted into the program, you’ll get instant access to insider knowledge that teaches you how to delegate,
create systems, follow processes and run successful marketing campaigns in a way that massively boosts performance.

  • Comprehensive, in-depth video course focusing on seven key methodologies including goal setting, lead generation, delegation and client nurturing.
  • A whole bank of incredible assets including scripts, templates, agreements, contracts and step-by-step practical instructions that work for your business.
  • Weekly coaching, support and accountability to keep you on track from areal- world video expert who knows your specific business inside and out.
  • Direct access to me, Den Lennie, and my wealth of experience in the video production industry to give your business the best chance of future success.


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