Seeing how specific it was to my industry was made me curious

The fact that Den specialized on coaching video companies was a no brainer.

Matt has been running balloon tree productions a successful production company based in Melbourne for eight years.

Den seemed to cover all of the pain points that I had and were so specifically like
“Oh my god this is gonna help us out”

It was a no-brainer to join

Matt Smollen Balloon Treet Productions - Melbourne, Australia


Matt had a small team but no systems.

This meant that processes were not documented. And oftentimes, he would be the bottleneck in moving a production along.

He had the advantage of a great producer who worked for him but things were not running as efficiently as he wanted.

What We Did

We set out on a process of Systemising balloon tree to help him and the team, create a flow for every production, one that didn’t involve Matt being involved at bass level.

He wanted to be focusing on business development, and other creative projects.

We also got the team to engage in strategic planning on a regular basis to set clear quarterly priorities for the business.


In the space of three months. Matt and the team had systemized the entire production process at balloon tree. This meant he could step out of the business to take the film production program, and leave his team to run things.

Baloon Tree has become the investment vehicle, which allows Matt to pursue his creative goals as a director.

The new systems mean they can take on more high value projects for the amazing clients they work with. and know their capacity limits ahead of time

Here’s what you get in the Video
Business Accelerator Mastermind

The VBA program is an exclusive online coaching program designed to help you grow your business with support
from an ambitious community of like-minded video business owners. Using seven unique growth accelerators,
it scales your operations in record time.

Once you’re accepted into the program, you’ll get instant access to insider knowledge that teaches you how to delegate,
create systems, follow processes and run successful marketing campaigns in a way that massively boosts performance.

  • Comprehensive, in-depth video course focusing on seven key methodologies including goal setting, lead generation, delegation and client nurturing.
  • A whole bank of incredible assets including scripts, templates, agreements, contracts and step-by-step practical instructions that work for your business.
  • Weekly coaching, support and accountability to keep you on track from areal- world video expert who knows your specific business inside and out.
  • Direct access to me, Den Lennie, and my wealth of experience in the video production industry to give your business the best chance of future success.


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