Here’s How Matt, Managed To Systemize His Entire Production Process In 3 Months…

When I Showed Matt how to Redirect his Focus to Business Development & Team Building, he was Able to Stop Himself Lurching From Project to Project, and Being a Bottleneck for his own Business…

Matt’s story starts like so many fledgling video production businesses – he was pulling all the strings himself and the business couldn’t run without his involvement. But it shows that you really can see an incredible transformation if you learn and implement the strategies taught in the Video Business Accelerator.

By completing my ‘Video Business Systems’ module, Matt learned how to create processes that deliver real, measurable results. He was also able to hire the right people for the right tasks in a way that allowed him to take a step back from day-to-day business operations and focus on high-level growth activities.

What happened next has continued to blow my mind and become a source of inspiration for his fellow members (which is why I thought you might like to hear about it). Just watch the video above to discover more about Matt’s story.

“The fact that Den specialized in coaching video companies was a no brainer. He seemed to cover all of the pain points that I had to the point where I was like ‘oh my god this is gonna help us out’. It was a no-brainer to join…”

Matt Smollen Balloon Treet Productions - Melbourne, Australia

Matt’s Struggle

Matt was in a common position for a growing business – he had a small team but no real systems in place.

This meant that processes were not documented and, more often than not, he would be the bottleneck in moving a production along.

He had the advantage of a great producer working for him – but things were not running as efficiently as he wanted and he felt there were many missed opportunities.

Matt’s Solution

Using the frameworks outlined in the Video Business Accelerator, we set out on a process of systemising Matt’s business to help him and the team create a flow for every production – one that didn’t force Matt to be involved at base level.

We also shared a critical piece of information that allowed the team to engage in strategic planning on a regular basis to set clear quarterly priorities for the business.


Matt’s Success

In the space of three months, Matt and the team had systemized the entire production process at Balloon Tree.

Finally, he could step out of the business to take the film production program and leave his team to man the ship.

Now more than ever, Matt’s business is the investment vehicle that allows him to pursue his creative goals as a director. All of his operations run like clockwork.

If you can relate to any part of Matt’s story, or want to become our next incredible case-study success, then this next opportunity might be perfect for you… 

Here’s what you get in the Video
Business Accelerator Mastermind

The VBA program is an exclusive online coaching program designed to help you grow your business with support
from an ambitious community of like-minded video business owners. Using seven unique growth accelerators,
it scales your operations in record time.

Once you’re accepted into the program, you’ll get instant access to insider knowledge that teaches you how to delegate,
create systems, follow processes and run successful marketing campaigns in a way that massively boosts performance.

  • Comprehensive, in-depth video course focusing on seven key methodologies including goal setting, lead generation, delegation and client nurturing.
  • A whole bank of incredible assets including scripts, templates, agreements, contracts and step-by-step practical instructions that work for your business.
  • Weekly coaching, support and accountability to keep you on track from areal- world video expert who knows your specific business inside and out.
  • Direct access to me, Den Lennie, and my wealth of experience in the video production industry to give your business the best chance of future success.


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