With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing.
In today’s episode, we have with us Brian Cassingena, an international speaker, a published author, a consultant, and a conversion specialist. We will be exploring various marketing techniques that will guide the video production industry into boosting both their sales and profit. In particular, the topics of email marketing, marketing ecosystem, appealing the clients, and investing will be explored.
What you’ll learn from this episode:Â
- Going beyond the social media platforms through email marketing
- Why businesses forget the value of emailing
- How to provide real value to your customers
- Why appealing to everybody ends up not appealing to anyone
- Solving the banning and spamming in online platforms
- The importance of building a landing page
- Overcoming your fears and frustrations in calling your clients
- Freelancing vs. entrepreneurship
- Selecting where you pour your creativity
- The dangers of not investing early
- Why you shouldn’t focus on perfection
Resources
“Copywriting Secrets of Million Dollar Marketers Revealed” by Brian Cassingena
“Email Marketing For Dummies” by John Arnold
“Mastering Online Marketing: Create Business Success” by Magnus Unemyr