
Dear listener,
Here’s part two of the Chris Skarrat.
Here’s a sneak peek at what you’ll hear:
- The video freelancer’s guide to going from freelancer to business owner. – 1:56
- Why you should master the art of failing. This totally counterintuitive business approach (used by Jeff Bezos when building Amazon) can help any video freelancer fast-track their transition from a one-man-band to a business owner leading an effective team. – 2:15
- The case for outsourcing the editing of your videos. – 4:25
- An “easier said than done” 3-step method for creating a business that operates with or without you. – 5:00
- The Homo sapiens’ great folly when thinking about time frames. (And, how to use this piece of knowledge to become far more productive, consistent, and strategic. – 5:40)
- The “3 Bs” (beer, buddies, and business) of Den Lennie’s’ Video Business Accelerator program. (Business is hard enough at the best of times and doing it alone can make it even tougher. But… that’s the way it is, so… get used to it, right? WRONG! If you’re in the video production industry, you may want to check out the VBA. Think of the VBA as a business mastermind group but without the usual stodginess and pretences. Hear an insider’s account at 8:45)
- A brilliant (but little-used) marketing strategy that “flips” the script so clients pursue you instead of you pursuing them. – 11:50
- The almost “too-good-to-be-true” gig that landed in Chris’s lap almost by dumb luck. (This gig would be any video production guy’s wet dream. Hear this story at 12:30)
- A ridiculously effective marketing strategy for film production companies. (However, most people are reluctant to follow this advice once they hear it. But if you can get passed the initial psychological resistance and execute this powerful marketing strategy, I don’t think you’ll have any hang-ups with the results. – 14:00)
- Chris’s strange (but effective) trick for keeping positive when you’re having a stinker of a day. – 16:00
- How to become even more resilient than Keith Richard’s liver. (Hear how Chris overcame his own personal business shitstorms at 18:00)