So what the hell is a marketing funnel anyway? Well check out today’s episode with Marketing Consultant Alana Joynes where she explains what it is and how to set one up
Here’s a sneak peek at what you’ll hear:
- Why EVERY small business owner needs a marketing funnel, and… what a good marketing funnel looks like. – 4:40
- Why it’s foolish to think of a sales conversion as an endpoint of your marketing funnel. – 5:20
- How your next lot of new business and sales could be sitting right under your nose. (Before you rush off and spend an arm and leg on marketing, you might want to hear what Alana says at 6:10)
- When getting a flood of new leads for your business is a BAD thing. – 6:30
- A quickie “crash course” on online marketing. – 7:45
- The “stunningly stupid” thing the average small business owner does with their new leads that cripples their future profits. – 8:00
- The surprising story about a man who basically stalked Den for 8 years. (This true story contains a valuable sales lesson. Listen up at 8:20)
- Alana’s Serving vs Needing lesson. 10:30
- Why paid advertising (especially Facebook advertising) may not be all it’s cracked up to be. – 11:00
- Alana compliments Den on his “content marketing” chops, and rightly so. Den uses one of the most powerful and persuasive forms of marketing there is. But listen carefully. This is only mentioned briefly. – 11:50
- Why you should think twice about creating marketing content that’s slick, professional, and only showcases the best of you and your business. Hear the full scoop at 12:10
- A little-used (and little-know) way to build rapport and unbreakable trust with your prospects and customers. (However, it takes some serious stones to do this. – 14:00)
- Is marketing on LinkedIn worth it? Hear Den and Alana give their honest opinion at 16:00
- The eye-rolling “Let’s have coffee” LinkedIn goof. – 18:50
- A sneaky way to get people to reply to your messages on LinkedIn. (Use wisely. – 19:50)
- Alana’s laundry list of “clever tips” for posting on LinkedIn. – 20:00
- The idiot’s guide to LinkedIn analytics. (This will let you know if your LinkedIn marketing sucks or not. – 21:00)
About Alana Joynes:
When assisting clients to increase their exposure, Alana’s goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.
As well as working one on one with clients and mentoring them, Alana also runs events.
Some of the most recent topics she has trained people on include
– Social media strategy for small business
– the key foundations every business owner should know
– How to properly optimise and utilise LinkedIn
– managing multiple social media accounts
– social media etiquette
– writing appropriate content
Outside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.
Connect with Alana at:
https://www.linkedin.com/in/alanajoynes/
Grab the social media checklist here:
https://www.xpozur.
