Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.
In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost Businesses, and the soon-to-be-released follow-up book Watch Me Now: Leveraging Video to Maximise Your Return on Investment. He will share with us his marketing strategy, which saved him a lot of time and money.
What You’ll Learn From This Episode:
- What are the biggest fears in the video making industry?
- Did Geoff also experience the same fears and anxieties?
- Are there any challenges working with multiple schools? How do you handle that?
- The importance of books as a marketing asset.
- How much impact is there when you have a book as a marketing asset?
- How do e-books help with lead generation and lead nurturing?
- Should you help clients with the amplification and distribution of videos?
Resources
“Shoot Me Now: Making Videos to Boost Businesses” by Geoff Anderson