While most video founders pile on AI tools hoping one will save them, the ones pulling ahead are doing the opposite.
Less AI. Used better.
Press play now.
In 13 minutes, you'll see why most video founders waste hours on AI tools that don't grow revenue. You'll see the three shifts the top 5% are making instead. And you'll get the simple system you can deploy this month.
It wins back 10+ hours a week. It out-positions competitors twice your size.
AI isn't making video business owners less overwhelmed. For most, it's making it worse.
Every week there's a new tool, a new workflow, a new agent promising to transform your business. So you sign up. You spend a weekend setting it up. You use it twice. Then it joins the pile of things you meant to implement properly but never quite did.
The result: a more complicated business. More subscriptions, more tabs, more guilt about the systems you built but aren't using. The overwhelm hasn't gone anywhere. It has just got louder.
The problem is clarity. Which tools to use, in what order, and for what specific outcome.
Two reactions to AI. Only one of them works.
❌ What most are doing
- Signing up for every AI tool in their feed
- Building automations that solve the wrong problems
- Spending months on agents that never bring in a single client
- Getting louder online but less clear internally
- Adding to the overwhelm rather than solving it
✅ What the smart ones are doing
- Identifying the two or three tools that actually move the needle
- Building one clean workflow that removes the tasks they dread most
- Using AI to find and reach the clients they actually want
- Learning what to ignore as much as what to adopt
- Getting to the end of a working day and feeling less behind, not more
Your Competitors Are Using AI. They're Doing It Wrong.
Video production owners doing this at any level are doing it alone. No one to benchmark against. No way to know if what they are experiencing is normal or a sign that something needs to change. Two days in a room with 15 people running the same kind of business changes that faster than a year of solo problem-solving.
There's a smarter path through the AI revolution. It doesn't involve building 30 tools, running 20 agents, or spending months on automation that never brings in a single client. Den Lennie brings you the signal through all the noise.
Two days in Central London. Fifteen video production owners. A small number of well-chosen AI tools, deployed to your business, doing the heavy lifting you've been doing manually.
Central London · June 23–24, 2026 · 15 seatsOnly 1 left
Reserve My Seat →178+
businesses coached
$52M+
client revenue
32 yrs
in the industry
151
seat left
THE S.C.A.L.E. STAIRCASE
Where are you on the S.C.A.L.E. Staircase right now?
After 8 years and 178+ coached businesses, Den identified a pattern. Every video production owner moves through five distinct stages. Many get stuck at the bottom two and stay there for years. Nobody showed them what the next step actually requires.
Step 1 - Operator
You are the business. Everything runs through you. When you stop, everything stops. Marketing falls off the moment a big shoot lands. Feast and famine is your normal. AI feels like one more thing to learn on top of everything else.
Step 2 - Juggler
You have some systems but they are not connected. Your CRM is underused. Your content is inconsistent. You had a LinkedIn routine that worked for three weeks and then a busy period killed it. You know AI could help but you do not know where to start without making the chaos worse.
Step 3 - Stabiliser
Your income is more predictable. A small number of systems are actually running. You are not in constant reaction mode. AI is doing specific jobs in your business and you know exactly which ones. This is where the business starts to feel like a business.
Step 4 - Strategist
You work on the business more than in it. You have a clear ideal client, a repeatable sales process, and content working in the background. You choose which projects to take.
Step 5 - Scaler
Your systems run without you. Revenue is growing without your hours growing. You have leverage.
Most people who come to this workshop are on Step 1 or Step 2. This event is specifically designed to get you to Step 3.
The promise is simple. A small number of AI tools, doing a significant amount of the heavy lifting.
Not thirty tools. Not a complex automation stack you'll spend months building. A small number of well-chosen systems that remove the specific friction points keeping you stuck on Steps 1 and 2.
The tasks you know you should be doing consistently but keep putting off because they feel heavy and time-consuming. Finding the right prospects. Reaching out without it taking hours. Turning the work you do every day into content that makes the right people find you. Knowing who to follow up with and having something worth saying when you do.
That's what AI can do when it's applied to the right problems. That's what this workshop is about.
THE HERO DELIVERABLE
The one tool you'll leave with built and ready to run. The biggest blocker to consistent growth is finding and reaching new clients reliably. The Prospecting Engine solves that.
The Prospecting Engine
Tell it your niche, your location, and the type of client you want. It identifies businesses that match your ideal client profile, enriches each record with context about what they do and who to contact, and generates a personalised outreach message that sounds like you wrote it. Not a template. A system built around your specific market.
THE TWO DAYS
Two days. Structured to move you from overwhelmed to operational.
The Point of Difference
This is not about configuring lots of tools. The tools will already be built. The two days are spent deploying them to your specific business and ensuring you walk out with real leads and opportunities, not a list of things to set up when you get home.
DAY ONE · JUNE 23
Clarity
Cut through the noise. Know exactly what applies to you.
The AI landscape for video businesses: what matters, what is noise, and how to tell the difference
Where you are on the S.C.A.L.E. Staircase and what Step 3 actually requires from you
Why AI increases overwhelm when applied to the wrong problems in the wrong order
The minimal toolkit: identifying the small number of tools that will genuinely move you up the staircase
Live working sessions: apply the frameworks to your own business in the room, not back home alone
DAY TWO · JUNE 24
Deploy
Leave with working systems mapped to your actual business.
Deploying and configuring your Prospecting Engine to your niche and target market
Your content workflow: turning on-location moments into published posts without hours of effort
Your daily operating system: one place, a clear daily task list, everything you need and nothing you don't
LinkedIn outreach tracking: knowing who to follow up with today and what to say
Your personalised 90-day plan: specific, written, and built around your business before you leave the room
"The businesses winning with AI right now are not the ones who built the most. They are the ones who got clear first about what problem they were actually trying to solve."
Den Lennie - Author, The S.C.A.L.E. Method
This workshop is for Step 1 and Step 2 operators who are ready to move up.
Den works directly with everyone in the room. Fifteen people maximum. Everyone gets real attention and a plan specific to their business.
This is for you if:
- You run a small video production business or are freelance looking to grow
- AI feels like it should be helping your business but you are not sure where to start
- You recognise yourself at Step 1 or Step 2 of the S.C.A.L.E. Staircase
- You know what you should be doing but the overwhelm keeps getting in the way
- You can commit to two full days in Central London on June 23 and 24
This is not for you if:
- You are looking for a shortcut that requires zero effort from you
- You are not currently running business you want to grow
- You want to talk about AI tools without implementing any of them
WHY THE ROOM MATTERS
The room matters as much as the content.
There is something that doesn't happen on a Zoom call or inside a chat group. It happens when 15 people who run the same kind of business sit in the same room for two days, working through the same problems, with no cameras to perform for and no notifications pulling them away.
AI makes it very easy to disappear into a screen. This is the antidote to that. The conversations that happen over lunch, the moment someone else's problem turns out to be yours too, the energy of being around people who get it without needing it explained. That's not a side benefit of this event. For a lot of people, it's the main one.
"To be honest, it's the chance to get together with everyone else for a couple of days that's the main attraction."
- Elliot Hornell, VBA Ascend Member
If you have been heads-down and isolated, this is two days to come up for air with the right people around you.
PROOF, NOT PROMISES
The Results Speak For Themselves.
These results didn't come from more tools or more hustle. They came from clarity, the right framework, and time in the room with the right people. That's exactly what June 23 and 24 is about.
600% growth in two years
Andrew
From struggling and stuck to stable in six months
Chris
One Monday morning call paid for the entire year. More than once.
Declan
Naturally sceptical. Then 25% straight to the bottom line.
Anthony
Den Lennie
Video Business Strategist
$52M+
Revenue generated by coached businesses
178+
Video production businesses coached
8 yrs
Coaching video business owners
400+
Podcast episodes published
WHO IS DEN
He's coached video businesses through every disruption. This one is no different.
Den Lennie has worked with 178+ video production businesses across Australia, the UK, and the US, generating over $52M in client revenue. He hosts The Den Lennie Show, now past 400 episodes, and wrote The S.C.A.L.E. Method to give video business owners a framework that outlasts every market shift.
He has spent the last 18 months inside real video businesses testing AI tools, building systems, and tracking what generates revenue versus what generates noise. He knows which tools belong in a video production business and which ones are distractions dressed up as solutions.
Den hasn't hosted a UK event in six years. He is coming back because the problem is solvable and the tools to solve it now exist.
FAQ
Questions people ask before booking.
INCLUDED FOR EVERY ATTENDEE
Every attendee leaves with a signed copy of The S.C.A.L.E. Method
The framework behind this workshop exists in full in this book. You will leave with it signed, annotated with your own notes from two days in the room, and ready to use as the operating manual for the next stage of your business. This is not a freebie. It is the foundation.
INVESTMENT
£1,595 per seat. Only one seat remains.
All options include:
- Two full days with Den
- The Prospecting Engine configured to your niche
- A copy of The S.C.A.L.E. Method
- Your personalised 90-day plan
Got a question? Drop me a WhatsApp.
That's my actual personal number. I'm in Brisbane, 10 hours ahead of the UK, so if I'm asleep when you message, I'll reply when I'm up.
Fifteen seats. A small number of tools. A significant amount of the heavy lifting gone.
Den hasn't run a UK event in six years. This format won't be repeated. When fifteen seats are gone, that's it.
If you are ready to stop being confused by AI and start using it to solve the actual problems in your business, this is the room.
- June 23–24, 2026 · Central London
- Venue: Radisson Blu, Mercer Street, Covent Garden
- Lunch and catering included on both days
- 15 seats only · First come, first served
- £1,595 per seat
- The Prospecting Engine configured to your niche before you leave
- The S.C.A.L.E. Staircase applied to your specific business
- Personalised 90-day plan built in the room
Only one seat remains · No second intake planned