Managing and Improving Belief Systems.

Episode Transcription

Den Lennie (2s):
Howdy, guys! Den Lennie here with the How to Scale a Video Business podcast. This week, we are up to episode number 186, and I’m going to be doing a bit of a theme over the next few weeks, you know, coming up to the 200 episode of the show, but you covered a lot of topics. And so what I wanted to do was reflect on the fact we just launched a new website and a whole lot of new marketing is to give you an idea of what’s going on with that. So you can understand how you can apply some of those principles in your own business, but also to breakdown.

Den Lennie (43s):
This is one of the eight core Messages or themes. If you like that, we’ve identified as being absolutely key just getting it video of business. And I went to run three eight of them know that, and then break one of them down each week for the next eight weeks, because what we’ve identified for the last five, six years doing this in, in real Aaron is that as our core focus is that the companies that are growing and scaling are the ones who are nailing every single one of these eight areas that we call them out eight growth accelerator’s and you start with the number one of which is Managing and Improving Belief Systems.

Den Lennie (1m 26s):
And number two is, is creating strong business foundation because we’re going to build a business empire. You have to lay a solid foundation. So we’re going to talk about how to get the basics right from the start. So you can scale faster. And the future accelerate of three is planning a longer term business strategy. You know, often times filmmakers, you just don’t spend enough time planning the future of their business. And if we use the same effort in our businesses that you want to shoot with all have great businesses. So you want to prevent poor performance in the future. You talk about how to plan your year strategically and assess where you are on the business growth journey.

Den Lennie (2m 6s):
And accelerates of four is marketing. Now everything is marketing at marketing is everything, and you’ve got to be able to market your offer to your ideal clients. So we’re going to talk in that episode about strategy and tactics, around how to help you attract your ideal clients who want to work with you and who you want to work with. Accelerate for five is home to generate leads and inquiries. The, the truth is if you don’t have any Leeds, you don’t have any sails without any sails. You dominate cashe and you don’t have a business and is creative. As you want to be. The business metric for business success is cache in the bank. So what do you want to be doing is thinking about how to get your message in front of the right people and how to convert them.

Den Lennie (2m 51s):
And so what are the most is probably got to this point, but we’re going to talk about how to create a systemized lead flow and a sales pipeline. So you can generate enquiries and lose that rollercoaster. Accelerate. A six is gonna be about closing more high-ticket sales and by high tech sales, I mean, clients, who’ve got more money to span who don’t lie. All you who, who, what, who respect what you’ve got to say and sales aren’t dirty. And the sales process went handled, and the right way is a Savage to your clients. So we are taught in that episode about sails and the sales process. So you can win more projects accelerated of seven is how to build a proven video business systems system is have the power to help you find freedom.

Den Lennie (3m 38s):
So in that episode, we’re going to talk about the power of business systems and how that you can apply them in your own business and an accelerator E S to expand your team. And that doesn’t mean hiring a full-time team. It means how can you scale your business beyond yourself? ’cause you cannot scale the business a little on. And so whether you choose to have in house staff or what were the remote teams are contractors. I wanna talk about leadership and hire that starts with you. So let’s get straight into growth accelerator wom, and this is all about Managing and Improving Belief Systems. Belief systems are those little stories in your head, those voices, there’s that thing that, that, that the rats, your action, every single day, everything that you do in the world starts and ends with your stories.

Den Lennie (4m 29s):
And there often they are being courted. Since childhood. I’m talking about the stories that the impact, your belief systems about what is possible and what you think you can achieve. Oftentimes, we are shackled by limiting beliefs because of how we are brought up. Now, perhaps you’re very fortunate and it grew up in the very wealthy family Idon. I grew up in the, in a very loving family, but we’re working class. My dad, it was a printer. My mum worked in the shop when he wasn’t looking after the kids’ and that didn’t add a huge amount of money, but we had of the four of us and brought up beautifully with lots of love, but we never had lots of money. And so one of the reasons is that I want to start the business was I want to break that mall.

Den Lennie (5m 12s):
I want it it to break that tradition. And so oftentimes I realized growing up in Scotland, that my grand, particularly with, to say things like, or don’t get too big of your boots, sunny or ’em. But at the same time, you would say, what’s fore. You won’t go past U M, but there is definitely the sense of working class culture of you. Don’t get too fancy. Don’t get too big to the boots. You know, you don’t get late. Those people with got money because somehow their bad. And so my dad had this real kind of issue around new cards, and it was all of you because it, because he didn’t have the resources to buy a new car. So he used to tell the story about how a new cars are wasted money, new cars, where you knew the can of something that M that you needed to spend the money on.

Den Lennie (5m 55s):
And so there are a lot of these belief systems the time. And my, and I remember when I started to have some commercial success in my career, I found it really hard to combine a new car because of this story was so embedded in my brain that you don’t do that and take business class travel, for example, you know what I mean? I love business class travel, and it was a real goal of mine when I set up a business to travel in business class, but I have to fight so much with the kind of like, oh, it’s such a lot of money. It’s such a waste of money. In fact, is it, it was never a waste of money because I used to of a brilliant time. And I’d been fortunate enough to that through travelling business class, it was upgraded to first class, a few times, these points to upgrade if a few times, and I forgot to tell you, the first class is even better and, and who wouldn’t wanna travel and comfort.

Den Lennie (6m 39s):
And I used to do a lot of traveling. So that was the value of mine, but I found myself being very resistant to it because of stories. So how you interpret and respond to those belief systems that you have, then that determines your mindset for success. And if your business will achieve great things, this can often happen around pricing. I hear and see people saying, you know, affordable video production that are, you were not too expensive. And that what that is, is, is you’re shortchanging yourself. Cause clients will often P more than you realize if you present it to them in the right way. And usually what’s happening is no one’s presenting the price in the right way.

Den Lennie (7m 20s):
They’re not building enough value upfront to, to trigger. Someone is saying this is known and intangible amount of value. So it doesn’t matter what it costs, because I believe you’re going to get me a result way beyond what I think I am paying for it. So, you know, those beliefs systems are something that are really important. And the other thing about belief systems is just thinking of it this for a minute is that we’ve always been taught that failure is bad, but in an entrepreneurial journey, failure is actually a critical component of success. You want to fail fast, you want to fail often. Then I want to pick yourself up quickly by learning from the mistake. And if you’re running an ad campaign, most of these campaigns would walk straightaway.

Den Lennie (8m 3s):
And maybe the first couple of eBooks won’t watch straight away and you go with that doesn’t work. But all it is teaching you is it’s its getting more noise so that you can get to it. Yes. And there’s a process I call the cycle of failure, which if you can explain it simply is when you keep doing the same things over and over again, hoping that you live in a different outcome. It’s actually blaming external forces for a failure rather than looking in it. Ah, so you know, failure. So in business and marketing is something that you’re come to expect. And the more you can embrace failure, the quicker you can win. And the cricket, you can learn a bit, what does it does walk and what doesn’t work and what you also have to understand right off the bat in terms of managing your and belief systems is that you are 100% for your success and failures.

Den Lennie (8m 59s):
Let me say that again, you are 100% responsible for your success and failure. You influence everything that happened in your life. You make a decision. Do you mean in micro decisions to influence outcomes? Nobody else is in charge of your life. Now you might say, well, you know, my dad got cancer in my dad. Did it get cancer? How has that my fault? Well, it wasn’t, but how they responded to that information is up to me. I can see the fall apart or I can stay strong or I can find my own way of processing it. So as long as you understand that you’re responsible for how you respond to every situation in your life. You will grasp in a new form of power.

Den Lennie (9m 41s):
If you think, otherwise, it’s just your ego, trying to protect you by triggering certain responses when your face with the challenge. So one of the most powerful tools you can use to regular Regal is accepting that when you are going to learn something new or confusion sets and you and your hormones will trigger an emotional response, or it might be uncomfortable, but, but that has the response that will trigger an emotional reaction. So how you react to something is actually an indicator of your ego. And also how tuned-in you are to your mind to understanding that when things are put in front of you, your path to challenge you, that you are being triggered in some way.

Den Lennie (10m 31s):
And that is something that you need to look it up. Now, this, this is obviously were beyond running the business. This is actually the important part. This is, is optimizing yourself so that you can then optimize your business. Everything starts and stops with us. So, you know, it’s really important that you understand that, that, that every decision that you’re making, every thought that you have every process that you’re thinking about every time you open your mouth to respond to something, every thought that you have, is he there moving you closer to your goals or holding you back in your old way?

Den Lennie (11m 11s):
And so, you know, we get confused and frustrated when you have to learn something new, but something’s not happening in the way we wanted it too. So, you know, when you building a business being uncomfortable, it’s something you just have to get used to. And it’s not just, you know, another fundamental differences between success and failure. It is your attitude towards the abundance, fastest scarcity. You know, having the mindset of abundance, we’ll drive you towards positive outcomes in your business. Whereas a scarcity mindset, which is like, oh, I don’t think I can charge that. Oh, I don’t want to pair for this. I want to pay it for that. I’ll try to keep this small, trying to get this cheap, well likely limit your opportunities to expand and scale.

Den Lennie (11m 52s):
You know, more than anything, you have to develop a winning mindset to succeed in business. And, and there are tools and techniques and strategies you can deploy every single day to ensure you stay on the right mental track. But it is a journey is something that you have to work on. The discipline required in managing your thoughts is absolutely critical to achieving all this success. You want it in the world. You know it, if I hadn’t felt this deep burning desire to go and live in Australia and the clock was ticking, a had to do before it was 45 and I saw the clock ticking and now, and I thought to myself, if I don’t do this, now I will regret it.

Den Lennie (12m 38s):
And six years later, you know, we live in this beautiful home by the beach. We walk on the beach every morning. We’d walk in the Beech every afternoon, that rarely gets called, hear in Queensland, that it was all about beliefs systems. I believe I could do that. I believed I could. And I, I executed there the necessary steps to pull it off now. Was it easy? Hell no. It was really hard. In fact, our first visa got rejected and see it, it was a three-year journey just to get a visa and easily. Well, by the time we got here and moved and you know, paid for the lawyers and the visas and the moving and all of that stuff easily a a hundred ground.

Den Lennie (13m 21s):
So it wasn’t easy. We didn’t have that many kicking around and we created it because of the focus on the result in the outcome was so great that I, then what a plan is strategic, plan it out and walk backwards to get the gold. So if you don’t believe something is possible, you will never achieve it. If you don’t believe you can charge 2000 pounds a day or $2,000 a day or make a thousand pounds or dollars are Eurozone growth at the profit. If you don’t believe that, then you’ll never do it. And I’ll never forget when I was a cameraman, I would, as a freelance kind of mine in London, I always generating somewhere between 203 75 a day, depending on the client, which is quite a big, big difference.

Den Lennie (14m 11s):
And, you know, the belief system was, that’s what you can. And as a cameraman, it probably hasn’t changed that much to be honest. But then, you know, 10 years later I was billing myself at 15 and 1600 pounds a day as a director of photography and I was doing less work. And it was just because someone said to me, you know, well, I’ve got this Elaine, then the budget for this and this job is that okay? And it was like, sure, maybe it was like four times what I was used to earning more than four teams. And when you start to run a business, you get out of that freelance mindset of berates.

Den Lennie (14m 51s):
You know, it, I often talked a lot of filmmakers, a lot of members that in, in our S M foundation program, before they come into us, they are there thinking in terms of pricing decorates. And when you come in to the foundation program, they quickly see there’s another way. And we start walking with them to, to change that mindset from a D rate mentality to the project price mentality. And when you charged for process the project, there’s more room for profit. There’s more room for growth, there’s more room for making more money. And that gets kind of exciting because then you can start to make more money for doing less work. And I’m, you know, Ben who is in my mastermind program, he’s teaching is kids that it’s not about working harder.

Den Lennie (15m 38s):
It’s about working smarter. And so the smart money is finding out how you can scale your business faster. And for S for the people that are really smart, they, they come and have a chat to me and they come and join either in my mastermind on my, all my foundation programs and they do it faster. And there’ll be some of you sitting, listening to this, go on and well, I’ve listening to a lot of your absolutes, then I just need to implement them, but you’re not implementing it. And so you asked yourself the question, why not? And it’s usually because there isn’t someone to bounce ideas off because your belief system is holding you back from investing in yourself. And I see it to everyone that joined the, the, the foundation program. This is simply an investment in yourself.

Den Lennie (16m 18s):
It’s either this or pay tax, or if you’re not paying tax, because you’re not making enough money. You want to be investing in yourself the way you invest in a tripod or a camera or a gimble or a drum. And I said to everyone that the costs of investment to get in to the foundations, it’s really not very expensive. And the reason for that is because I want to help people get on the ladder. I want it to help people get from three to five grand to 10, because then you look great to the mastermind. Then that’s when we’ll do some really exciting work together and get you to 20, 30, 40, 50, 60, 70, 80, 90, a hundred thousand a month. It’s all been done. So my way of getting back is to say, Hey, here’s a foundational program where you get access to me and the content that’s helped my clients double and triple of profits, but you can do it at a much more affordable rate.

Den Lennie (17m 3s):
And we do UN you know, you compare in full, you got three monthly payment Towne, you got six monthly payments, and we find a way to make it easy for you. And you can learn all of these tools and tricks, but what are the first module as you go in to is how to manage your belief systems. And I hope to think bigger. I hope to believe that you can charge 5,000 pounds to the project instead of 1500 M. So it’s really important that you get those mindset gears, figure it out and in Greece stuff, because otherwise you are gonna find yourself stuck any right of way, not charging enough or worse asking other members of our forum on Facebook, or what do you charge for this?

Den Lennie (17m 46s):
Because the thing at the thing with all of these groups and Facebook is I came in quite a lot of them and I read them and it’s like, its all just me too. It’s like, Hey, oh yeah. And all my clients won’t pay this. The, the going rate is this the going rate as that. And that is, that is that it is a terrible, terrible idea to, to run your business that way. And you’ve got to, you gotta get very clear on, on your target market, in what they want and in yourself, any mindset position that says, I am the single best solution to deliver this outcome for this client. And therefore I’m going to deliver this incredible results. And therefore I’m worth this much money and I’m worth this much money because I can guarantee and demonstrate how I can deliver value.

Den Lennie (18m 27s):
And that is often where people get stuck because look, it’s not your fault. You know, a lot of us get into this game because we just love filming. We’re just to be just glorify technicians. You know, we, we love the gear. We love filming. We love making films. We love walking with people and we’d get paid pretty well for it. But you can do all of that, that, and make a lot of money. And that means that you can have everything you ever wanted. You can build the house you wanted, you can live where you are and you can travel. And the class of comfort you want, you can take your family aware of, of holiday. If you got a family, a, you know, what was it? A lot of people who have seen an enormous growth in the business and, and the greatest reward for me outside the business is seeing these people become friends and watching them change the way life and, and, and be able to generate wealth beyond their wildest dreams.

Den Lennie (19m 21s):
And that might be wealth in terms of just enough money to learn, to work four days a week. So they can spend three days a week. The kids are picking their kids up from school every day, things that are really important. Life lesson, the real important life goals. I believe that we are moving to a time when the money is not the be all of it. So obviously he level of, of financial success is critical to not having to stress about money. But a lot of my members are focused on lifestyle there, focused on what the can do. They want to spend time with the kids. So you want to then develop the host. They wanted it. They want to employ people to kind of takes some of the projects on their hands and, and that’s the QI.

Den Lennie (20m 1s):
And it always comes down to that belief system, believing that what you want is possible and oftentimes stepping away from your heart, that’s holding you back. ’cause sometimes the family and friends that you grew up with, won’t be the best people to hang out with. One of the great advantages of the VBA is in both groups is the hard, there’s a hard psychology of abundance. There’s a hard psychology of success, winning mindsets, no barriers. It’s like, Hey, how can we do this? So that is what’s critical is, is developing that mindset and enabling yourself to be in a position where you have the tools, the techniques, the skills to, to tackle those negative thoughts when they come in, but also a hard in a group of people who are building businesses together, all over the world and sharing their insights.

Den Lennie (20m 53s):
And at that to me is one of the more satisfying things. And I’m, you know, Charles who is one of my, and accelerate new members to over there in, in, in South Africa or just in a weekly one video. And you said, you know, for the first time, in 15 years, I have more clarity, more direction and more, you know, of, of a solid focus on what my business is, who it serves, what our area of specialization is. And that was huge. He is just, it depends is it dropped from being in the group six weeks. So all I can tell you is, you know, we’ve got a new website. I’d love for you to check it out. Some of our case studies, because there are some incredible case study’s on the website.

Den Lennie (21m 37s):
Now. I love to hear what you think are the website as well. Do you like it? Tell me what you think. Drop me a line. And in the guys, I will talk to you again next week. You’ve been listening to the How to Scale a Video Business podcast with me at your host Den Lennie. If you are a video of business, owners hits a ceiling. We can benefit from mentorship, support and coaching and check out how you can work with me over at denlennie.com. Don’t forget to subscribe and rate the show over on iTunes. And it really appreciate you taking a few minutes to leave a review and don’t forget to share if you feel you’ve gotten value from this episode and you think it would be useful for other filmmakers. Do you know in, please do me a massive favor and share it on social media and in groups that you might be.

Den Lennie (22m 20s):
And so thanks for listening. See you in the next episode.