In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your business to scale.

Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process.

Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now.

Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base.

Most marketers see generating leads as a simple task. However, searching for and collecting these details is much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads.

Episode Highlights: Den’s Introduction: 00:00 VBAP Intro: 00:39 Growth Accelerator 3: 01:05 Social Media: 02:09 The Mere Exposure Effect: 04:42 Quiz Funnels: 06:29 Lead Capture: 11:53 Using Videos Effectively: 17:09

The video production industry has been continuously evolving in the past decades—client preferences changed, content shifted, and business roles expanded. In this episode, we have Rochelle Morris with us to expound more on this topic.

Most companies have their own sales funnel approach. They use this to collect more leads and use these contacts to broaden their reach. But if you are a business trying to segment and personalize your sales approach, the best way to do it is to set up your very own quiz funnels.

With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing.

When it comes to running a business, trying to catch two rabbits will only have you end up with none. As a business owner, you shouldn’t do everything for everyone. Instead, you should know who your target market is, and focus your energy on that.