Episode Highlights: Den’s Introduction: 00:00 VBAP Intro: 00:39 Growth Accelerator 3: 01:05 Social Media: 02:09 The Mere Exposure Effect: 04:42 Quiz Funnels: 06:29 Lead Capture: 11:53 Using Videos Effectively: 17:09

The video production industry has been continuously evolving in the past decades—client preferences changed, content shifted, and business roles expanded. In this episode, we have Rochelle Morris with us to expound more on this topic.

Most companies have their own sales funnel approach. They use this to collect more leads and use these contacts to broaden their reach. But if you are a business trying to segment and personalize your sales approach, the best way to do it is to set up your very own quiz funnels.

With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing.

When it comes to running a business, trying to catch two rabbits will only have you end up with none. As a business owner, you shouldn’t do everything for everyone. Instead, you should know who your target market is, and focus your energy on that.

Do you sometimes feel hopeless and uninspired in running your business? Or do you experience that your love for the company has drastically died down compared to your first years of establishing it? If so, then you might have trouble defining, developing, and digging your purpose.

Are you someone who wants to start a video production business despite having no background? Don’t worry! In this episode, Gareth Carr shares how he was able to overcome this barrier and how his passion fired up his desire to veer away from his comfort zone.

Having the right tool is essential for any professional who wants to step up their game. The right camera can give filmmakers the user experience they want. However, if you ask ten different entrepreneurs about their ideal camera package, you get ten different answers.

Content is at the heart of any video. You can churn out videos with the best production value in the world, but if your content sucks you’ll never reach the audience you want.

The approach to video production back then had a more linear structure. Mick Jones will give you an overview of how the video industry landscape changed over the years and what kinds of clients and competitions are getting in the equation.