Part 2 of our deep dive with Danny Lacey, Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes.
Here’s a sneak peek at what you’ll hear:
- An almost forgotten way to grow your client base. Danny used this old-school way to nab his first few clients back in the day, and it works just as good today! – 3:45
- When speaking before you thinking can be extremely profitable, especially when responding to client requests. – 6:50
- Why you should always be building your Rolodex. – 6:30
- How Danny bounced back with a vengeance after his business took a devastating hit. – 7:00
- Danny’s game-changing epiphany that helped him build his business. (This eye-opening insight came at a time when Danny’s business had just lost his major source of income and the wolf was at his door. – 10:05)
- How to get new business while eating a bowl of cereal. – 11:25
- The dark side of being a business owner. – 13:20
- A little-talked about benefit of hiring a business development manager. – 14:05
- The “4-word sentence” that’s pure and unadulterated bull crap. If you ever hear these four words come out the mouth of a business owner, you’ll know they’re full of it! – 14:35
- Danny opens up and reveals a few business battle-scars he’s got along the way. – 17:00
- Why you should consider moving to a small regional town if you’re a video production company. – 21:00
- Danny’s unorthodox “Next Room” marketing strategy that works like a charm. This marketing strategy may not be everyone’s cup of tea, but if you’ve got the stomach for it, follow Danny’s advice at 22:15
- What many videographers say about marketing that makes Den want to slap them silly! – 27:40
- Commonsensical business advice many smart business owners blithely ignore. – 28:50