The video production industry has been continuously evolving in the past decades—client preferences changed, content shifted, and business roles expanded. In this episode, we have Rochelle Morris with us to expound more on this topic.
She shares her challenging experience in this field and discusses how she was able to adapt to different business environments. She also tackles the role of new breeds in the industry for the next few years.
What you’ll learn from this episode:
- The video industry five years ago versus the video industry now
- What is the buyer journey?
- Removing the creative and emotion elements from the business process
- Commercial clients aim for a tailored and simple style of communication
- The role of the producer or production manager
- The basics of building professional relationships with your clients
- Lack of business skills translates to an unsuccessful business
- The importance of knowing the financials
- The shift to creating content that is more socially relevant