What the hell is copywriting? … and why you should care.

Episode Transcription

Den Lennie (0s):
Hey guys, it’s Den here with an episode of the How to Scale a Video Business podcast. Today, I got a very special guest, if you’ve ever wondered what copywriting is and how it can benefit your website, then you are in for a real treatment because I’ve actually got my copywriter on the show, Jaimee Maree of Savvy Copy her and her team of just rewritten the whole website for me, landing pages. Thank you page. That is email sequences, and it’s been a journey of about eight months. I wanted to get Jaimee on the show because I feel they’ve done such an incredible job of articulating what it is we do, how we do it, how we help people that I wanted to share that with you, because I think there’s a tendency with video businesses to kind of write their own copy.

Den Lennie (45s):
And, and I think that’s a mistake because it’s very hard to write from the perspective of your prospects and clients needs. What typically happens is that the new business, we tend to talk about the show rel and the things that they wanna share that we think are important. So drink this interview. You got to learn not only what is copywriting and how it can be utilized to great effect to help you sell more than you project. But also we break down the process. Then I went through with Jeremy and her team and Hoshi researched my audience interviewed by clients. And I was able to discover the real guts of what people really needed in, in their businesses when it came to coaching and, and, and how that translated that into a story based can copy series.

Den Lennie (1m 35s):
But I think floor is very well across the site and at the air at the very end is also an opportunity to get a free copy review of your website from Jamie and her team is. So I think we got to find this really beneficial and it was great to finally catch up with Jeremy and do this session. So now just one more thing before I get into this episode, unfortunately, I knocked dial on the input, have the mic and the way I’ve got my system configured it didn’t, there’s no way of monitoring and so the, my audio with a little bit hot in places. So I apologize for that. It’s it’s burn in is not much we can do better, unfortunately, but then the good thing is, is Jaimee is doing most of the talking.

Den Lennie (2m 17s):
So I hope you enjoyed the show. Well, Jaimee Maree, this has been a little while. Then it’s making, I’ve been trying to draw you into coming on the show for a while, but you’ve been in a bit busy, but mostly right in my website. And it’s so lovely to finally have you on the show and also just to share with my viewers and listeners, that kind of the genius behind are new sounding in looking website is you and the team have done an amazing job of writing all the copy. So thank you for that for starters, and welcome to the show.

Jaimee Maree (2m 54s):
Thank you very much for having me Den. And that’s been a pleasure working in Olympia, a copy as well, and seeing it come life, it’s been an amazing,

Den Lennie (3m 1s):
So for anyone who’s listening to this and to be watching this, and this is not sure what a copywriter does, because it can be confusing. Can you sort of give us the two seconds? So the two minutes summary, if you like on a, on what is it a copywriter and what are you doing?

Jaimee Maree (3m 17s):
Yeah, absolutely. So copywriting is really the words, whether they’re spoken or written the market is used to get people to take a particular action after reading or hearing them. That’s really what copyrighting it is. There are lots of different forms of copywriting. So there can be like branding and creative copy writing. You can have a technical copywriting, SEO copywriting, and then there’s direct response copywriting, which is what are we specifically do. And that’s really makes this is what it is on the box. It’s direct response. So basically the action that you want someone to take at that particular time is what we’re designed to do. So whether that’s reaching out to someone to book a call, whether that’s buying a particular product or service on the page, that’s what direct response copywriting is.

Jaimee Maree (4m 5s):
So basically we, we craft the words for a particular website sales pages and a landing pages, and the funnel pages were, we really want the M the target audience too, take a particular a action at that time.

Den Lennie (4m 20s):
So, so I work with a lot of filmmakers and typically filmmakers put together a website, which has watch my show reel. We are really passionate about video is how we make it a pre production production, post, a book, a call. And I, we, I would guess that 98% of the people listening to the show would never dream of hiring a copywriter. And I think that was a mistake. So given that, that I think is a mistake, and I know why, but perhaps the, the audience might not. And I think it’s probably better coming from you than me. Why is it a mistake to try and write your own copy?

Den Lennie (5m 3s):
What are some of the pitfalls of writing your own copy?

Jaimee Maree (5m 7s):
Sure. So I think one of the biggest reasons why it’s not a great idea to ever write your own copy it’s because often you’re a really, really close to the product that it is that you’re offering. And w in particular, I’m from a video of production science, they do, they talk about what the solution is. They talk about their videos. I put a show reel on there website, but what it really fails to do with actually taking into consideration the person that’s coming to the website and all of the psychological drivers and the things that are actually happening for that person, that’s coming to the site. And there’s a lot of sales skills that goes into actually getting someone to take the particular action. This is something that I find a lot of, I’ve worked with a video production and businesses before, and I was saying it, Tom and Tom, again, when they fail to think about the person that’s actually hiring them within that.

Jaimee Maree (5m 58s):
So the person that’s inside the organization, whether it’s somebody, the marketing department of M B companies and not getting inside the mind of who would use this is coming to the, the website. There are pain points of problems and challenges. And instead of just sort of showing what you can do, doesn’t take into consideration their buying process and what they need. So there’s so much that is involved with a copywriting that a lot of business owner’s any particular. I’ve seen the video productions space, a lot that they failed to include. That’s really important.

Den Lennie (6m 34s):
One of the things I’ve observed, and I’ve been obviously talking a lot about copywriting and the processes that we’ve been writing over the last six or 12 months to rewrite Dan lenny.com. And there was a lot of head in landing pages and the email sequences and all sorts of what has been done in the background is that as filmmakers, we, we really just pick up a camera and go and shoot. We, we generally come out with a concept. We generally work out what the objective of the video is. We generally write a script, do research, scope locations, find the right place to, to shoot, pick the right day and then spend an enormous time in post production and editing. And what struck me was that the writing copy for, for anything, but let’s call it the main, the main one, the website is exactly the same.

Den Lennie (7m 20s):
And yet I see so many filmmakers, myself included who spent 10 years trying to study copywriting, write my own copy. Why do you think there is such are a fear of hiring a copywriter? Because I see so many people trying to do it themselves, myself included being a very badly, or is this something you see a lot?

Jaimee Maree (7m 44s):
Oh, are we see it all the time? I think there was a couple of raisins. Why people don’t you use a copywriter is that some don’t even really know what copywriters do. And the difference between, you know, we learned to write at school, right? So this was one of the biggest things that we sort of come across. So a lot of people think, oh, I can do this myself. I know my product and service the best. This is one that we hear all the time. I understand my products the best, no one else is ever going to be able to understand that as much as well as I do, but in Sydney I’m. And so they feel that they need to write it themselves. A witch is a really, but, and then that’s something that gets into people’s way a lot.

Jaimee Maree (8m 25s):
So, you know, that, that you don’t know how to use design tools to design a website, but a lot of people feel that they can write the words that will sell their products and services. And what we really found and in a lot of M test has been done over the past few years, that copywriting is actually a two times more important than design. So it’s a really interesting that a lot of people feel that they either don’t know that they need copyrighters in order to actually attract more leads in, make more sales and get more inquiries. They have a fiance, sometimes a big, expensive copywriting, because there are, because it’s such actually an important part of the marketing process that can have that fear, or they can have a feeling that it becomes across as sleazy or salesy or itchy.

Jaimee Maree (9m 11s):
And that there is definitely a reputation for a copywriting out there in like that where it’s certainly doesn’t need to be liked that at all. So I think it’s really that combination of it’s an expense. A lot of people think that they can do it themselves and get there. I get the best result. And then some people feel like the brand voice that will be created by copywriters, won’t be authentic to who they are. So I think it’s a mixture,

Den Lennie (9m 35s):
But one of the things that struck me quite early on in our process was how much time and effort you guys go into research. I mean, I think I completed probably a six or seven page document when you enter the three of my clients, that was a good three hours, what the content and, and I’ve, I’ve had the, that, that, that the, the real, I mean, in as many schools and copywriting, but the real guts of it is doing the research properly. And, and that is certainly come across. ’cause when I first read my first draft of my homepage, I think I had like very minimal changes and I couldn’t believe how much better I sound that I felt like you are taking all of the value.

Den Lennie (10m 16s):
Then I bring to my clients and actually put onwards on the page. And that is something that I know its not just me. You want with some pretty big, I mean, I don’t wanna embarrass you, but you run the producer of pretty woman to write his copy. And I loved, I loved the video or where he said something online lines of you. No, yes I can. Right. And produce the film, but writing a page on how to describe how I teach that is very challenging. Can you tell us a bit more about that process?

Jaimee Maree (10m 47s):
Yeah. So I think the most important part of copywriting is actually the research process, the writing itself, obviously it needs a lot of skill sheet as well, but the thing that people really fail to understand a lot of the time is that the most effective marketing gets inside the minds of the people that are consuming, that, that marketing it is understanding the pain points. They are problems that challenges there desires. What’s keeping them up at night. And I think that as we go through our process, so Dan, you were like one of you a totally out ideal client in that you actually came to us with a lot of information that I think a, you collected over a, a really long period of time, which was an absolute gold mine, but we have a process of diving even deeper and really trying to extract everything from our client’s experience of a however long I’ve had the business fall.

Jaimee Maree (11m 43s):
And the next thing that we drew is like you see when we interview our clients, clients, because we often actually need to remove the filter of the business owner for what they know and understand because at the, of the day, this solution that you are providing is important, but it’s actually understanding your clients that is so much more important than when we open up this dialogue. And we just have them ask the questions. We have a really casual conversation. That’s when they open up to us and really tell us what is actually going on, that your solution assaults for them. And so this is the part that a lot of people a miss out and the, the part of the process. And I think a really great example of this is when I did some work with a video production company and we’ve really dived into who was there.

Jaimee Maree (12m 32s):
I declined who was going to go looking for their products and services, who was the one that was surfing the internet. And in this particular case, they did a video for a lot of government organizations for some big corporate. And it was really the marketing department that we’re the ones that we’re in charge of with, they’ve been basically tolled, we’ve got a budget go out and find a video production company. And then, and then they go from there. And basically what the difference there is with understanding the ideal client. And this is where I noticed a lot of video production business is going wrong, is understanding what that goal is of that person.

Jaimee Maree (13m 13s):
That’s actually looking for them. And when you think about someone that’s working in the marketing department, there priority’s really shift and Seth garden did a really great a explanation of these, where you talked about the, what is important to someone that works in an organization versus a business owner are two very, very different things. And this is what’s fascinating because when you are talking to that person in the marketing department and someone that doesn’t own the business there needs a really different, so there are needs come down too avoiding risk, avoiding hassle, a gaining praise, gaining power of having fun. And then number six is making a profit.

Jaimee Maree (13m 53s):
And so when you think about that person that’s coming to your site, they are already way overworked. They’ve got a lot on their plate. They are, they want to work with the production company that they could really rely on. That is not going to waste their time. That’s going to deliver what they say. ’cause, if they make the wrong decision, hiring the wrong video production company and they excuse me. And you know, they put their job on the line and their reputation amongst their peers, amongst the people who are superior is then that’s the problem. And so, so many your production companies put all their website, they show real and to someone in their marketing department there like that. So it looks great, but dude, you absolutely blew my budget.

Jaimee Maree (14m 36s):
Did you say, you know, where you 12 months passed your deadline or did you make me fill out all of these forms that I just never had time to do? Did you respond to my, when I had edits or so all of these things in a lack, well, the product is great, but is that actually going to make my job easier? And I mean, this can be flipped. If you are talking to a business owner, then it’s different. There are priorities are making sales and making a profit or things is efficient at the impact and legacy of that business owner. So yeah, I’ve kind of in a family now for a little while, but this is why understanding this part of the process and opening up those conversations with your ideal clients is what will make or break the success of your marketing of your website and things like that.

Jaimee Maree (15m 24s):
Because at the end of the day, and I know production companies, they do have differences in what they do and what they finally, you know, provide to their client. I think it’s actually the process and the way that they’d go about it, that is actually the difference in the U S P that they have not the actual end product itself.

Den Lennie (15m 44s):
That I love that. And then I know that, that we are very big on system’s here at the video of business accelerator, a very big on systemized in every part of the process. And the very first thing we start with is who are you serving? Because I forget what I had this, but it was something that was something along the lines when you try and mark it to everyone, you ended up talking to no one. And so if you don’t know who you are talking to a number one, the second thing is, and this is where you guys are absolutely fantastic. As you get under the skin, know of the problem that the business or the things that our clients have, that actually you get under the skin of what the problems that clients are actually have and what they’re not telling you about because that’s the real decision and that hierarchy of business needs that you are referring to.

Den Lennie (16m 30s):
Exactly that it’s understanding a lot of filmmakers feel that you know, how the film looks is the most important thing, but that may not actually be the most important thing for the client. And the actual fact that avoidance of risk is huge, which is why, I guess I took the time too, to work with you. Guys’ because I had been spending so much time trying to get my message through. And I was actually confusing my market as good clients are mine saying, Hey, you’ve changed a website again. And you know, I like this is not what you do. And so I think it was a really powerful decision. And look, there is an investment. Yeah, there’s definitely a psychology of an investment, but I mean, off the back of writing the website, we’ve now done, ah, all of the landing pages, all of the e-mail campaigns they’re is no E synergies across everything we put in the marketplace.

Den Lennie (17m 23s):
So thank you for that, because that has been there. But the other thing that I think I wanted to ask you about is to, you know, that I want people to understand if you’re not just a copywriter, that you actually have a background in digital marketing and, and I’d love you to share a bit of that, but how you got to being a copywriter, because I think that what makes savvy copy so unique is that you are not just grabbing a copyrighting team, your getting so much more, and I’d love to you to share a bit about your background. Cause I think that probably is you provided an enormous amount of additional value.

Jaimee Maree (18m 1s):
Yeah, well basically I M started my life in digital marketing actually 11 years ago. So I did have a digital marketing agency a up until about two years ago. And basically, I mean, from our perspective is copywriting is technically what I said before. The words that you right on the page, that you are trying to get someone to take an action, but there is so much more to ah, to marketing. And this is the bias process in your sales process in actually making that happen. And I think the reason why we feel we’ve really offered such a huge difference, two, a lot of people, his, because it’s solar business is, is because we can see things from that.

Jaimee Maree (18m 44s):
High-level we see where the ultimate goal is that you want to achieve. And we really break it down. We work out what is going on for you. And I know Dan, when we had a conversation and we were looking, I think, at some of your funnel, when we were like, okay, what do we want this to look like? What do we want to do here? And I think I pushed back at some point and I asked you about something and because we’re going to go in a particular direction and I’m, we then realized we were like, actually, no, the stats show you that these, and we need to look at this, are you in more detail? Because this is what’s.

Den Lennie (19m 18s):
Yeah, it was. And, and actually you, you are suggesting if you have an ebook funnel and I pushed back, we went, oh no, no, no, we’ve done that. It doesn’t work. And you said, show me as like, and then I went and dug out the numbers and I then went back and researched what the resulted from that campaign when I came back and a lot with a tail between my legs is going, yeah, that was quite well, actually we added like, you know, something like a 70, a hundred percent return on an ad spend and you are like, okay, lets go back to the funnels. Are there where it was really cool with you, you are afraid to challenge me on my own belief systems, which I think happens when you run your own business, you go out, I tried that it didn’t work.

Den Lennie (20m 0s):
I tried Facebook that didn’t work. And I think that’s, what’s this there’s so much additional value beyond the copywriting because of a background. Sorry, just one of the kind of stuff in there, because that was a huge moment. And that’s been a, it’s not a front end funnel.

Jaimee Maree (20m 15s):
Yeah, well that’s right. And I think being able to see that and to have that experience and expertise allows me to be able to push back and challenge clients a little bit because I think a lot of copywriters, well, a lot of people call themselves copy writers aren’t copy right. As there are often content writer’s, but even copywriters, we’re just like someone will say, Hey, we need this one page and that’s it go away and write it. But I think it just doesn’t work that way. So we’re not really think through your entire sales process and to make sure that you’re moving people at different points, whether they’re cold, a hot lades. And I think saying that from that high level is a really valuable part of the process because I think that there’s so many things from a marketing perspective, a, a lot of that is testing and trialing things all the time.

Jaimee Maree (21m 6s):
And I think that being able to have that perspective because of all of the experience of cars, we’ve built websites, we’d run Facebook ads, we built more marketing funnels that you can park a virtual stick. And then that really adds value to copywriting because we, we map out the pages, knowing where we’re going in and, and, and the direction that we want to go. And in all actually came about almost by accident as to why we exclusively offered copyrighting. But we actually just have someone in our phone network reached out to us and said, Hey, we’ve got a really big client. I met you don’t you offer a copywriting, but usually it’s part of your digital marketing services, but I really need your help with this one. And they were very, very well known.

Jaimee Maree (21m 48s):
A lot of people would know their names of the investor’s in that business. But I had a very under-performing marketing campaign. We had, I had 24 hours to turn around the copy and that’s all I was responsible for and the results of that campaign, which is absolutely through the roof. And from my perspective, it just, it really proved to me that it wasn’t about her. Like, because I was so well known, you could tell that it wasn’t just their authority that they had. And the fact that people knew who they were, if they still didn’t have good marketing and good copy to, to get across what it is that they’ve got to offer, then they weren’t going to be able to actually convert them.

Jaimee Maree (22m 29s):
So then it just made me be able to take a step back and actually go, you know what? I love the copywriting side of this. We don’t need to take care of. And so the, every part of the puzzle, but we work with experts now that they are incredible at what they do. All they need is for people to be able to write copy, to be able to sell how, how good they really are.

Den Lennie (22m 50s):
A it’s it’s so true. And I think the thing that’s been such an uplift for me personally, is that, you know, us filmmakers a quite sensitive, fragile, umm, you know, empathy and really hear about is giving a client a great product. A and you guys are very much care about that as much as it’s a great is harmony they’re. But I think that what you were able to do was to put it into words, the, the, the experience that I have, the, the things that I’ve achieved, then the people I’ve helped. And I think that was what was so powerful was I finally felt like when someone comes to the website that we’re getting a true picture and I think you’d set that you were like, I was talking to you about some of my experience you went in and this is not on your website.

Den Lennie (23m 38s):
I’m like, no, I kinda like, you know, like walk in with Tom cruise or a Robbie Williams or your, and your like, oh yeah. As filmmakers, we spend a lot of time. And actually a friend of mine said to me said, you’ve got to be careful not to allow yourself to get caught up in what you think your peers will think of you when we read the copy as opposed to what a brand new called prospect or thing, when you read the copy. Cause I was a little bit and, you know, uncomfortable with some are there are some of them the direction that you are going in terms of what you were seeing and how you were describing me. And I let it go because I realized that was just my own ego feeling like, oh, I’ll think that my peers are thinking I’m a bit of a, a bit of, a bit of an idiot.

Den Lennie (24m 20s):
Why is he saying that? But I actually, that was just my ego and yeah. And so what’s a really good about having a copywriting team is that they will see here and feel things through the research that, that you feel are very, very important. And so your kind of, and I, late that push pull a lake, there was a, there was always a very healthy, I always felt that you always have my best interests at heart. You really want to make sure that that end-to-end everything made sense. And I’ve, I think that is really important <inaudible> is, is that, that was clearly something you do a very consciously, you are very conscious about the end-to-end process of making sure that this story gets told

Jaimee Maree (24m 58s):
You. Yeah, absolutely. And I think the part of the process that allows us to really get an understanding it’s when we do interview out of our clients, clients is understand what is actually important to them with, from a perspective of putting your authority forward and finding that balance of, you know, what you were telling us and then going, okay, we’ve interviewed your ideal clients. And we actually feel, this is really important to them to understand who you are and what you’ve got to offer all of your experience and expertise, because authority is one of the biggest psychological drivers that we incorporate into copywriting a that will make someone decide to, to sign up with you.

Jaimee Maree (25m 40s):
And if you’re not putting that forward a nearly enough, then you are missing out on one of the most important things that that will be thinking when they’re deciding whether or not to hire you. So I’m not too sure if I actually just answered your question there, but I was, I was talking about something else, but the process of going from yes, start to finish in and getting, giving you the end product that feels really it. It’s finding these balance of what, how, how do you want to come across? What is your brand voice what’s really important to you? If there was something that you didn’t wanna do, we would talk about it. I might push back, you can push it back. But at the end of the day, if we feel like it’ll get results, we’ll tell you that if we don’t think it matters so much, then you know, we do have that, that push in, pull to go.

Jaimee Maree (26m 21s):
We really feel like your audience needs this. And we want to get to that end result that you absolutely love what you do. It feels authentic to you, but also has all of those sales drivers that we know need to be in the product.

Den Lennie (26m 33s):
I think the other thing that was really key about the process, Jamie was, you know, w I’ve been in marketing long enough to know that very, very few campaigns, when a run, as soon as this switched off, it’s a constant testing. Re-testing adjusting some things is minuscule Chuck and adjustment. But when you’ve got to a well-written page in a well-written site, you feel like while I’m putting my best food forward, this is who he helped. This is what we do. And this is who I am. And I think what it does is it, it reminds you that not everyone is an ideal client. So if you have your copy written, well, what you’re actually doing, and it’s as important I believe is re repelling those people.

Den Lennie (27m 17s):
That aren’t a good fit as well as attracting those that there are, is that something you consciously do when you’re writing copy?

Jaimee Maree (27m 25s):
Absolutely. We try and understand exactly who is a good fit for a prompt, and he was not a good fit for a product. Sometimes we very specifically call out in the copy. So we do that on my website and in, in some particular page’s, but yes, because I think that one of the things that we really try and think about when we were creating all of the copies is starting that sales process and filtering out people that are not a good fit for you before they’ll even make contact with you. Obviously not doing this with M from an overkill perspective, but we were trying to do that heavy lifting. We’re trying to position the value that you’ve got to offer the authority that you’ve got to offer, because that’s where we, we, we want to put the power in the hands of the person that’s selling the product.

Jaimee Maree (28m 11s):
If that makes sense, rather than the person that is wanting to buy the product, them having the pouch. Because again, you, when we put off authority into a copy there, that dynamic, that shift when people are chasing year, rather than the Nu chasing them, that is something that we are consciously think about it all the time. And so I think to answer your question is, yes, we absolutely think about how do we stop or prevent you, for example, having over demanding clients or clients that don’t value, what you do that are just trying to penny pinch you and there not a good fit for you. There going to be high-maintenance. We think about all of these different things, and we ask our clients who was not a good fit for you.

Jaimee Maree (28m 52s):
At what point are they in their journey that they’re going to be really hard work for you, that it’s not going to be profitable, that their going to M cause you more headaches. We think about all the time. And then sometimes we call it out specifically so that people can self and remove themselves from M you know, they can see that they know that there not a good match, the right fit for you. A but regardless of weather, we call it out vary. Obviously we weave everything through the copy too, go. This is going to attract the right person. Yes, it might push away other’s but the ones that are that it’s pushing away, a not a good fit for us. Anyway,

Den Lennie (29m 29s):
I’d like to give a shout out as well to Greg and the team is the studio one. And because it was actually the Greg who designed the website and built the website and he was recommended as you guys. But one of the things that I felt was a really powerful, additional value was that you and Greg of known each other or a long time, or your friends, you walked together a lot or is that you write the copy and then the design team would put it into a page. But then I would be like, does this look right? And you didn’t just stop it going well, that was the copy. And the word documents off you go, you actually liaised with the team behind the scenes to get the copy looking right on the page, because again, and I’m going to call it out. It was a lot of filmmakers. We will DIY things with a bit of a design scale and go out rather than pay someone.

Den Lennie (30m 12s):
I’ll just do it myself. But I’ve got to see that the value of that was huge. How important is that to the, that the copywriter also has some influence in the way the page is laid out.

Jaimee Maree (30m 25s):
I think it has a huge, huge impact because I think this so much, that’s going on with us, understanding what the person needs to feel when they come to this page, we’ll actually get them to take action. And I think, I mean, I’m so lucky to work so closely with studio one design that they, they are experts at what they do. They know how to drive conversions, but sometimes design, as you don’t understand how to tell the story of what your trying to communicate from a copywriting perspective. And as I said before, a, and maybe I’m bias, but if we have the, the, the research to back it up, is there a copywriting is twice as important for conversions.

Jaimee Maree (31m 5s):
And so with that in mind, you don’t want the design to take away from the copy, and what’s actually going to get the person to take the action that you want them to take. So, yes, I worked very closely with them and review a lot of stuff. We review all of the clients’ work that we do that with studio on design. And if, if, if someone is, is using Anela design it, then that’s a really important part of my process as well, that we do offer that because design at the end of the day, that is what will make it look good. That’s what we will, does need to enhance the copy. And so I’ve seen a lot of people take copy and try and design things themselves, try to do DIY.

Jaimee Maree (31m 48s):
And I just, the impact that it actually has that business aren’t is not aware of is so big. That from my perspective, because I’ve got that expertise and I know the difference that will make it, it’s a really important part of my process that it does come to life in the way that we intended it to. ’cause the difference between having, you know, and for VE but your a production business’s usually, you know, if it’s not a low price point product, having that one extra person, those five extra people that come to your website that actually take the action you want them to take can be huge to the bottom line of a company.

Jaimee Maree (32m 29s):
But then a lot of the time they think, oh, I just need to put the stuff. I just need to show how good my work is. And the amount of, I don’t want to say damage, but they meant, well, in some cases it is damaged because they undervalue what they’ve got to offer that they do when they try and do it themselves without all of the, the sales experience. And the knowledge is, yeah, I really, I really don’t like to see it. And I know that a lot of people do do it themselves.

Den Lennie (32m 56s):
Yeah. I agree with you a hundred percent. So Jamie, if somebody wanted to work with you, what is the process like? You know, w how can someone get in touch with you and, and begin that a process of discovery with you? Sure.

Jaimee Maree (33m 9s):
So this two ways that people typically start to engage us at the moment. So our website, a savvy copy.com is a place that you can go on and you can register for our strategy session where basically a, myself or a member of a, my team would jump into a coal we’ll figure out exactly what it is that you need. We’ll come up with a game plan and, and work out how to really Bruce your online presence. So basically just having a, a, a strategy call. The second option is that we actually have, at the time of recording this, a, we have a free review that we offer as well, a to people that want to act, sort of have that expert opinion and a guidance on what it is that they are currently got in place.

Jaimee Maree (33m 51s):
Do I need an overhaul? And you know, what do I need to do in order to attract more leads and clients and inquiries? So that’s the, the second option we have is if someone’s feeling brave, that they submit their website too, is we basically go away do a, an analysis of the site, a and then basically walk them through where they are right now, what they need to change in order to get results. I really want,

Den Lennie (34m 19s):
And, and guy’s, you know, listening of watching this, and you can go to my website at denlennie.com and the, every single word on that site has been written by Jaimee and her team. So you could be judge of, of, of what you think of it. And I can’t recommend you enough, you know.

Jaimee Maree (34m 33s):
Thank you, Den. I really appreciate it. You are certainly one of our favorite clients. I think I told you that before.

Den Lennie (34m 38s):
I think and then we’ll favorite client, I think is a preacher might listen to this, but I’m like, well, yeah, it could be awkward, especially when we meet face-to-face, it’s like, oh, oh, you, you, your favorite client, that I’m the favorite client. So that can be like really messy.

Jaimee Maree (34m 55s):
Exactly right. But you look, I think that’s absolutely right. I think it’s worth going to your science is seeing, umm, you know, what work was done and I mean, they may not have seen this before, but see if that resonates with you, see if it makes you feel like, oh, Den gets me, he gets a situation that I’m in. He’s talking about the problems and pain points I feel every day because yeah. Then I see the incredible work. Like I said, I’ve interviewed your clients that I’ve seen where people start when they start with you and the, the, the, you know, there are stuck in that freelance, the curse. Right. And then there are able to completely transform their businesses. I’ve seen that of interviewed your clients.

Jaimee Maree (35m 35s):
So yeah, I guess it’s up the audience now to go and have a look. See, does it resonate? And you’ll just see that difference between if den had created a, a page that didn’t really, you know, resonate with you, would you? Yeah, he is interested.

Den Lennie (35m 52s):
Yeah. Cool mate. Thank you very much.

Jaimee Maree (35m 55s):
You are so welcome. Thanks so much for having me.

Den Lennie (35m 58s):
Hey guys. Thanks for watching. I hope you got a huge amount of value from that episode. If you’re looking for additional support or resources to support your business journey, then head over to denlennie.com, where you can get a whole heap of other resources, free downloads and access all the other episodes in the series. Be sure to subscribe and I’ll see you next time.