Today… Den breaks down a very sophisticated (and powerful) marketing concept – making it caveman simple to understand and implement.
Here’s a sneak peek at what you’ll hear:
- Legendary copywriter Eugene Schwartz’s ingenious marketing insight that even some pro marketers don’t know, much less understand it. – 1:00
- The dumb mistake almost every business owner makes when creating their sales and marketing messages. This blunder is committed before they even write or speak a single word. – 1:30
- A certain segment of a market that needs very little information to decide whether to hire your service or not. These people are the very best people to market to. – 3:10
- A quickie idiot’s guide to writing effective sales and marketing messages. – 5:20
- Obnoxiously good marketing advice for turning skeptical prospects into eager clients with hearts full of trust. – 6:00
- Why building an email list is a complete no-brainer. If you’re not building an email list of interested prospects, then you’re leaving “mucho dinero” on the table. – 7:00
- Even more “no-brainer” reasons to use email marketing to create new business and boost profits. – 7:45
- A caveman simple thing to put on your website’s homepage that can dramatically help you grow your video business. (Best part: hardly anyone in the video production industry is doing this. Want to capitalize on this untapped opportunity? Of course you do. So, listen up at 10:30)
- A special segment of your market you should be targeting. The prospects in this segment of your market are pretty much laydowns. – 11:40
- A clever way to use “teaching” to convert more prospects into paying clients. – 13:00
- A “3-minute” crash course in digital marketing. – 13:10
- Who NOT to promote your video business to. Even though these people could benefit from your video service, the juice ain’t worth the squeeze. – 16:00
- The absolute worst prospects to market your video service to. Many a business owner has gone broke targeting these exact prospects. (If you want your marketing efforts to be effective, then avoid these rotten prospects like the Rona! – 18:00)