Off the tools.
Home for dinner.
Still growing.
Most production owners are stuck doing the job and running the business. I help you build one that runs without you in every seat.
Working it out alone takes years. "To get to where I am now from where I was twelve months ago would have taken five years by myself." Sammy, Stream Adelaide.
30 years in video. 178+ companies. $52M+ in additional revenue.
You're working harder than you ever have, and taking home less of your life.
The calendar is full of other people's deadlines. The income went up, then plateaued, and the stress never came back down. You're still the best editor, the best shooter, the one the work can't ship without. Which means the business can't grow past you, and you can't step back without it wobbling.
Left alone, this doesn't resolve. It just gets more expensive: another year of weekends, another year of being the only one who can ship the work.
That isn't a lead problem, or a talent problem. It's a structure problem. And structure can be fixed.
What changed for them
Same trade, same starting point. The life came first. The numbers followed.
Spent 5 weeks in Europe.
Built a team that runs the work without him in the room.
Takes four-week family holidays.
The business grew 5x while he was away from it.
Stopped trading hours for money.
From $25k to $85k in personal income in nine months.
Off the timeline, onto the business.
Turned $30k of overhead into $800k of tracked revenue.
From operator prison to strategic CEO.
Every video business hits the same wall
Doing everything yourself works, right up until it doesn't. The owners who break through stop being the best editor in the room and start being the one who builds the room. Which stage you're at decides what the fix is. Here's the climb.
You are the business. If you stop, everything stops. Effort is the growth strategy.
Revenue's growing and so is complexity. Everything still routes through you for approval.
Systems exist and revenue's predictable, but you're the highest-paid project manager you employ.
You're leading, not doing. The business still depends on you to steer it.
Growth no longer costs you proportional time. The question becomes what not to do.
Be honest, then be honest again. Most owners place themselves one stage higher than they are. The diagnostic in your first 48 hours settles it: your stage, assessed by someone who's seen 178 of these, and the one move that gets you off it.
See what the diagnostic covers →From solo editor to a team handling 40 projects a month.
"I stopped being the bottleneck. The business finally feels like a business."Pat Henderson
This isn't for everyone. On purpose.
- You want a quick win or a tactic of the week.
- You'd rather debate AI than put it to work.
- You want someone to do the work for you, not with you.
- You'd rather complain about the industry than change your business.
- You're making over $150k a year and still doing too much yourself.
- You want the business to fund the life, not the other way around.
- You'll do the work. You just need a clearer path.
- You want someone who's actually built a video business, not theorised about one.
178 owners. $52M. Pick a side.
Most coaches tell you what to do. I help you actually do it.
Three decades in production. I started in broadcast television and spent about a decade running my own production company. Now I help other owners build theirs without losing their family along the way.
30 years in video · 178+ companies · $52M+ in additional revenue · 27-month average retention
Clarity first. Then leads. Then it compounds.
It sounds like a lot of work. It's four steps: diagnostic, numbers, market, pipeline. Clarity inside 30 days, leads in motion inside 60.
Clarity
The diagnostic runs in your first 48 hours. Then we analyse your numbers and find where the profit actually is, lock your single market, and build your offer architecture around the client you most want more of. You finish month one knowing what you sell, to whom, and at what price.
Leads
With the offer clear, the Prospector Engine goes to work: it finds the companies in your market, identifies the decision-makers, and hands you an outreach-ready list with a personalised angle for each one. Think of it as a sales navigator that goes beyond LinkedIn. Then the Nurture Engine gives you what to say, in your voice, so conversations open instead of stalling.
The room compounds
From there it's the weekly Boardroom: your numbers reviewed, the next constraint identified, expensive detours caught before they cost a quarter. The longer you're in the room, the better Den and the room know your business, and the faster the calls get. That's why the average member stays 27 months.
The Elite Boardroom.
A weekly board of video production owners, with Den in the chair. Not a course. Not a community. A board.
- —The weekly Boardroom: your numbers, your decisions, worked in a room of owners who run the same kind of company
- —Den one-to-one on Signal between calls, during business hours
- —The build, started the week you join: a diagnostic on your own numbers, then offer, pricing and pipeline rebuilt one priority at a time
- —Your AI operating system, built on your own files: your clients, your rates, your voice
- —Playbooks (the S.C.A.L.E. Method), templates and the VBA AI toolset
- —Two in-person boardroom events a year and a private peer network
The first month is the fit test, and it runs both ways. If the room isn't right for you, Den will say so before you have to.
"One tip I got on a call on Monday morning brought in more than the entire yearly cost of the VBA, and that's happened on more than one occasion."
Declan Casey, Standpoint Media, Cork