In this episode, we bring you the expertise of one of the greatest video editors in the digital industry, Simon Holt. He started out as a video editor for a production company in Melbourne where he had the chance to edit videos for big corporate clients—from TV commercials to around over a hundred episodes of lifestyle TV. After being in the corporate arena for around 10 years, he started freelancing until he decided to start his own company called Visual Culture.
Explore how he used his knowledge from his freelancing to help him establish his own video production business. If you are aiming for a 7-figure revenue in this field, Simon’s advice on creating systems, maximizing social media reach, handling people, and upscaling this business can get you there in no time.
What you’ll learn from this episode:
- How he was able to adjust and transition from being a freelancer to being a business owner
- The ins and outs of scaling a business—from people management, running the accounting books, organizing shoots, and video editing
- Establishing a standardized process and outlined system on the business operations
- How having systems can help improve the creativity of the business
- The power of production videos posted on social media and how social media reach brings more clients to the business
- Why bringing both full-time employees and contractors can be useful for specific digital projects
- Investing in coaching and education rather than spending money on the latest digital equipment
- How does Tactical Operating Procedures (TOPs) work?
- His top three greatest lessons in running the business
- Strategies on upscaling the business without having to sacrifice creativity
Resources
“Extreme Ownership” by Jocko Willink and Leif Babin
“Epic Content Marketing” by Joe Pulizzi“Video Pro” by Michael Ray
Connect with Simon Holt:
Website: www.visualculture.com.au
LinkedIn: https://www.linkedin.com/in/simon-holt-511a9a11/