Today, Den delivers a masterclass on marketing. If you’re a videographer looking to get a horde of new clients rushing to your door, then you’ll wanna lean in close and take notes when you listen to this scorchingly hot episode.
But first…
Here’s a sneak peek at what you’ll hear:
- The “9-letter word” that sends shivers down the spine of filmmakers. – 2:20
- The three “Rs” of marketing. Get these 3 “Rs” lined up correctly, and you’re laughing all the way to the bank. – 2:40
- A head-smackingly stupid mindset and approach to marketing that will leave you about as frustrated as an Amish electrician. (Sadly, many videographers have this exact mindset towards marketing. Hear this at 3:00)
- Quite possible the best definition of marketing you will ever hear. – 4:05
- Is marketing getting harder or easier? Hear Den’s opinion at 5:15
- The amusing tale of a pimple-faced videographer who didn’t know his arse from his elbow. (This young whippersnapper was asked to film a video testimonial for his company and the person being interview was none other than Den Lennie. Funny stuff.- 7:40)
- Why the film industry needs to start a Gear Junkies Anonymous. – 10:15
- The single most important question you must know that answer to before you even think about marketing your video business. – 12:00
- A common marketing blooper that will undermine ALL your marketing efforts. – 13:00
- Why videographers who niche down are often better marketers than videographers who don’t. Here’s why… – 14:25
- Damn good reasons why you should run a niche business. – 16:40
- Is writing an eBook for your marketing still a good idea in 2021 or is it a complete waste of time? Hear Den’s solid, educated answer at 18:00
- The single most underrated marketing channel in 2021. – 19:30
- The “Parthenon Marketing” methodology that can potentially bring you a steady stream of new business even when the economy goes tits up. – 20:00
- Why the world’s best marketers rarely ever think, and… what they do instead. – 21:30
- The “8 out of 10” marketing statistic you won’t want to hear.
- An ingenious thing bestselling author Tim Ferriss did to come up with his “4-Hour Work Week” book title. Best part? You can copy his book title trick if you have access to social media. (Who doesn’t ?) – 23:00
- What ST is, and… why it’s key to your marketing success. – 24:20