Dear listener, you’re in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he’s picked over 20 plus years in the trenches.
But first…
…here’s a sneak peek at what you’ll hear:
- Being ahead of the curve in business is always a good thing, right? (Nope! Not always. Sometimes it can backfire as it did for Chris in 2019. Hear Chris tell this rough story at 5:50)
- Proof that “assumption” is the mother of all screw-ups, especially in a business context. – 8:40
- Hear the #1 secret to sales at 11:08. (This may sound ridiculously simple when you first hear this, but this is where the magic happens. Selling becomes child’s play when you start doing this.)
- The “6-word sales” secret you should tattoo on your body. – 16:59 – exact enough?
- The videographer’s dilemma: to edit or not to edit? (Sometimes it can be far more profitable not to edit. Hear one such time at 18:10)
- Why perfectionists should never start a podcast. – 19:30
- Den’s highly sophisticated “Get Shit Done” business philosophy. – 20:00
- A special “type” of marketing video that can dramatically increase your odds of landing a new client. Chris says this type of marketing video has been a game-changer for his business. – 24:00
- An almost “stealth” way to sell prospects on your video production business on your very first point of contact. (Do this and watch your clients’ eyes light up. – 24:30)
- How getting in front of the camera can blow up your video business. – 25:15
- Could videographers be the biggest hypocrites in business? (Quite possibly. Listen in at 25:25 and you be the judge. Whichever way you slice it, it doesn’t look good.)
- The “Eat Your Own Dog Food” marketing method for gaining your market’s trust and respectability. – 26:30