For established video production owners who are done running the business alone. A room of operators who know your story, meeting weekly, with Den in the chair.
27-month average member retention. Many members are in year five and six.
Too much on your plate and no one to run it past? Message Den in your private Signal chat. That's what it's there for. He'll reply personally, and you'll work out the next step together. You've got someone in your corner.
Unsolicited. Published on LinkedIn in the days after the room.
It was 1am in a big Airbnb in Sydney when one of the founders sat back and watched his own screen for a moment. His business had started writing back to him. Not a generic chatbot: his files, his clients, his standards, in his voice.
That was the moment a week of Den Lennie's mastermind paid for itself. Den had pulled a room of video-business founders together to work out what running a company on AI actually looks like, once you get past the chatbot demos.
There's a real gap opening between founders who paste a prompt and take whatever it gives them, and founders who build something that carries their own judgement. We spent the week on the building side.
Den runs a room with a generosity that makes you want to give it back, and that tone carried the whole way through.
I've just spent two days at our mastermind with Den Lennie. And here's the thing about a great mentor. They see the whole person, not just the business owner in the room.
Oscar's away filming the FIFA World Cup right now. So I'm running the business, the household and our four kids on my own this stretch. A few of the other Sydney members were juggling exactly the same kind of week.
So Den moved the entire mastermind from Brisbane to Sydney. Two days, relocated, because he knew getting us all there otherwise was a big ask. Then he pushed the start to 10am. So we could do school drop-off, breathe, and actually arrive ready instead of frazzled.
Small thing. Huge thing. That's leadership. Not the big speech. The quiet decisions that say 'I see what you're carrying, and I've got you.'
Established video production company owners who are done being the only person everything routes through, and who are ready to run the business as a CEO rather than its busiest employee. The baseline is $150k a year. Past that, the test is behaviour: you'll do the work between calls, you can be challenged without needing to win the argument, and you execute within days, not weeks. If that reads like you, you'll feel at home here.
Not directly. We don't connect prospects to members, because their time in the room is theirs. What you can do instead: read the case studies on the Results page (denlennie.com/results), most with the member on video in their own words. Ask Wes AI on this page, which is built on how the Boardroom actually runs. Or WhatsApp Den. He answers himself, and he'll tell you if it isn't your room.
Don't take it on trust. Check the three things that are hard to fake. Retention: the average member stays 27 months, and several are in year five and six, in a market where most coaching lasts a quarter. Terms: no contract and no minimum term, so the Boardroom has to earn its place on your card every month. The thinking: the Field Guides at denlennie.com/field-guides are the same method, free, so you can test how Den thinks before you pay for it.
A short form. Den replies within two business days.
"One tip I got on a call on Monday morning brought in more than the entire yearly cost of the VBA, and that's happened on more than one occasion."
"The bottom line has more than doubled since joining."
"Five years plus is pretty unheard of in a coaching environment."
"My own board of directors."
"It's like getting a team of people in your corner."
"The biggest thing that stood out for me is the longevity of the members."
Established, respected, busy. Still starting every month from zero, still the one every decision routes through. And no one to talk to about any of it, because your team can't hear it and your mates don't get it. As one member put it before he joined: "When you run your business by yourself, you're kind of wandering in the dark a lot."
The work that got you here is not the work that gets you past here. Past here is a team, a pipeline that doesn't depend on you, and a room that holds you to the standard you keep letting yourself off.
The VBA Elite Boardroom is a high-performance environment for established video production company owners committed to building scalable, profitable businesses and becoming stronger leaders.
This is not a support group or done-for-you service. It's a structured boardroom designed to develop independent operators.
Members who take a seat in the Elite Boardroom commit to the following principles.
Members take full responsibility for their decisions, implementation, and results. VBA provides strategy, frameworks, and accountability. Execution remains with you.
We operate with honesty, integrity, and respect. Members honour commitments, maintain professional standards, and take responsibility for the commercial health of their business.
We check our ego at the door, welcome challenge, and embrace continuous improvement. Setbacks are treated as learning opportunities, not excuses.
VBA Elite is a collaborative environment built on respect, contribution, and accountability. Members support one another, communicate constructively, and contribute positively to the group.
The goal of VBA Elite is to develop capable, independent business owners, not dependency on the coach. Members take initiative, apply what they learn, and lead their businesses with confidence.
Members are committed to scaling their business, strengthening leadership capability, and operating at a higher standard.
The Elite Boardroom is built on:
If you're committed to operating at this level, you'll feel at home here.
If you're still carrying it alone, apply. It's a short form, Den reads every one, and the first conversation tells you both whether it fits.
Not ready today? Read the Field Guides or the weekly letter on Substack. Same thinking, no card required.