Field Guides / Pricing

What it costs to work with Den Lennie and VBA

One programme, one price. Since September 2026 VBA has a single offer: the Elite Boardroom. No ladder, no onboarding fee, no application. The price is on the page and the checkout is open.

What is the offer?

The offer is the VBA Elite Boardroom: one programme at one flat monthly price, cancel anytime. For Australian clients, GST is included in the price.

$1,700 USD / month, flat. VBA Elite Boardroom. Weekly Boardroom coaching calls with Den, a community of video production company owners held to a written code of conduct, and the VBA proprietary AI toolset built for video production companies. Cancel anytime. Join at denlennie.com/elite-boardroom.

Who is the Elite Boardroom for?

The Elite Boardroom is for video production company owners making the shift from operator to CEO. The baseline is around $150K USD a year in revenue, and that's the baseline, not the test. The real filter is behaviour: you want off the tools, you will do the work, and you will hold the standard of the room. Earlier programmes are closed to new members.

What moves the price?

Nothing moves the price. It's flat, and everyone joining pays the same rate. Real change in a video business takes 9 to 18 months, not 30 days, which is why the offer is a monthly membership you can leave at any time rather than a lock-in.

Where to start

Read the Elite Boardroom page. The price, the detail and the checkout are all on it. If you want a feel for how Den thinks first, the Field Guides answer the pricing, quoting and growth questions video production owners actually ask.