Client story
How Caleb Maxwell went from paying himself $25k to $85k in nine months
Caleb runs Hebron Films in Bendigo, a regional town of a hundred thousand. When his business partner left, he had to hold the same revenue with half the sales power, and his income was unpredictable and too low to support his family. Nine months of coaching and, for the first time, real systems and marketing turned that into a stable income and owner pay that went from $25k to $85k.
Where Caleb started
He had started Hebron seven years earlier with a partner. When the partnership dissolved he had to keep the same revenue coming in the door with fewer people selling, which he describes as daunting.
The business was unpredictable: some good months, then slow ones, no way to see what was coming. It was not stable, and it fed a real lack of confidence about whether the business would ever get to where it needed to be to support his family.
“I was paying myself twenty five grand, which is just not enough to live. And now only nine months later, I've been paying myself eighty five grand, which is on the way to being where I want it to be. Which is revolutionary.”
Caleb Maxwell, Hebron Films
The move
Systems and process, where there had been none. Before coaching there was no marketing and no system; all the work came from word of mouth, and no time went into working on the business.
The change was in thinking: from head down, bum up in the work, to asking what can be systemised and what process frees him up for the highest-value tasks.
“The increase in revenue and the stability of revenue has led me to sometimes play golf on Wednesdays. I've actually got a golf membership now.”
Caleb Maxwell, Hebron Films
The result
A stable income for the first time in his life, and owner pay from $25k to $85k in about nine months. The everyday proof: he now plays golf on Wednesdays, because the income got both bigger and steadier.
The numbers
Income unpredictable, like Caleb's was?
If any of this sounds like your business right now, the Elite Boardroom is the room these owners did it in. One offer, the price on the page, cancel anytime.