What a video business coach actually does
Clients don't care about gear, codecs or creative vision. They care about results, budgets and timelines. A video business coach works on the part of your company the film school never covered: pricing that protects margin, quoting that doesn't leak invisible work, a pipeline that doesn't depend on referrals arriving by luck, and a team structure that gets you out of every seat.
A generic business coach can teach you theory. They've never priced a two-day corporate shoot, never had a client add "one more round" of revisions for free, never watched a $10K quote lose money by delivery. That's the difference a specialist makes, and it's why the coaches worth hiring in this space have all run production companies themselves.
Who this is for
Owners of video production companies doing roughly $100K to $1M a year, mostly in Australia, the UK, the US and Canada. If any of this sounds familiar, you're in the right place: every quote is a fresh crisis. The business stops when you stop. You're successful on paper and still editing at midnight. You've been wandering in the dark on your own for years, and time, not money, is how you've started counting the cost.
How I work
Everything runs on the S.C.A.L.E. Method, the framework from my 2026 book. It diagnoses where your business actually is, from stuck in every seat to leading and scaling, and points the work at the one constraint that unlocks the next stage. No business is fundamentally reshaped in 30 days; real deployment and real growth take 9 to 18 months. My job is to be the voice of reason in a market full of hype, and to give you the structure that makes growth boring and repeatable.
The coaching happens inside the VBA Elite Boardroom: weekly calls, a community of owners held to a written code of conduct, and a proprietary AI toolset built specifically for video production companies.
Questions owners ask before hiring a coach
- What does a video business coach do?
- Fixes the business around the craft: pricing, quoting, pipeline, team, and the shift from operator to CEO. The work is structural, not motivational.
- How is this different from a generic business coach?
- Specialism. I've spent three decades in production, starting in broadcast TV, then around a decade running my own production company. The problems you bring are ones I've had.
- What does it cost?
- One programme, one public price, no application, no lock-in. It's on the Elite Boardroom page, and there's a plain-language pricing guide if you want the detail first.
- Is it worth it?
- Measure it against the cost of standing still. Across my client base, average growth is around $292K in additional revenue within 18 months. Members stay an average of 27 months, and many are in year five or six.
- Where do I start?
- Read the Elite Boardroom page. If you want a feel for how I think first, the Field Guides answer the pricing and growth questions owners actually ask, including what things cost.