How to Overcome roadblocks in your Video Business

Episode Transcription

Hey guys, this week I’m going to show you how to. Unpick and overcome current roadblocks in your video business. Now, I’m going to do this by showing you a clip of a live training call that we had in our VBA up level program where we actually started the call and I just asked the question, what are your current roadblocks?

And in this example, we’re going to talk about getting to a point in your business where you’re so busy that you feel like you’re letting go of marketing and strategic objectives. And I’m going to share exactly how I coached this. Client through this process and hopefully it will help you to understand how you can overcome the same things in your business Let’s kick straight in for early bird catches a worm.

Let’s help you guys. What are your current roadblocks obstacles Annoying situations. There’s always something. I mean, where are you? Where are you up to? Where are you getting stuck? Where are you finding the frustration kicking in being too busy? Yeah, you’ve been like flat out. You’ve been like constantly traveling and.

Yeah, we’ve been maxed out. It’s been great. It’s just I haven’t been able to spend too much time in the training library. And I know it’s kind of the repeat of what I’ve been doing in the past. Like, I’m not complaining. It’s been very profitable and good. But I haven’t been the driving force.

It’s been nothing but requests coming through and me fulfilling those requests. And it’s been great, but they’re going to stop at some point. Right. So, yeah. And Luke Steve, you know, At the end of the day, like I say on the opening call, we have to go that we’re not here to fuck spiders like the training content, the program, the reason that we don’t give it like a six month program and then try and renew you.

It’s like, we get it. Like, you know, I’ve sat in your seat, I’ve worn your shoes, what comes in, you got to do it. Like at the end of the day, what we’re trying to do is optimize a business that can run without us at some point in the future. But if someone’s booking you for work now, For God’s sake, don’t not take it like, you know, keep coming in.

And there’s always one of two distinct problems in a business. Okay. Either. No inquiries, which is a marketing problem, or I’m just so busy working, I’ve got no time for marketing, which is a capacity problem, which in turn feeds a marketing problem, because when it dries up, you’re suddenly back to square one and you get that yo roller coaster.

Exactly. Those are the two problems you will continually face in your business. I know businesses doing half a million dollars a month in different sectors. That are still dealing with capacity issues, not in video but I have a couple of clients who do over 100, 000 a month in video and it’s just always a shitshow.

So I think priming yourself to accept that running a business is messy as fuck. All levels. It’s never smooth, easy come, walk into the office, chill, high five everyone, cool office, sit in director’s chair. There’s just always something to do. The owner operator is always selling until such times as, you know, and I’m talking, I know two, the two current clients who are doing over a million dollars a year, U.

S. in video production, and they are just busting a gut. Six days a week, you know, like there is no substitute for that. So I think just accepting that’s the journey, but understanding that when you’ve got work going on, that’s bringing in cash and cash is fuel. What cash. And capital allows you to do is by your time back.

Does that make sense? So when you’ve got cash and capital and you’re really busy, you can afford to hire an editor, which is going to allow you to step back and have a little less pressure on the editing, for example, and then you can hire a second shooter or an assistant, and it means you can just step back from some operational stuff.

That’s the kind of pathway. But there’s never a yeah. a perfect time to do that. It has to be a conscious decision. And so you kind of get through a, I’m a great believer in just trust your instinct. Okay. Your instincts is a thing that’s kept you alive this far in life. So like, don’t try and outpace your instinct.

If your instinct saying, I’m just going to get through this busy period, nail this work, then breathe, then do that. Because when you’ve got cash in the bank, You can breathe and relax and then be like, okay, what’s my next strategy? What’s my next move? The training is always going to be there, right? You guys have invested in something that good day, Andrew.

Good day, Orville. You’ve invested in something that’s never going away. So never feel like you’re under pressure to kind of smash through or please never feel like, oh, I’m behind or I should be further on or Den’s expecting me to be D, B, X, Y, and Z. I don’t care. Like, you know, I’m here for the long haul.

You take it at the pace you can. You can only go at the pace you can. And yeah, the key here is to really understand, you know, is your immediate bottleneck just simply a busy spell? Cause it’s the time of year when you’re doing a lot of shoots, or is it something else? So I hope you found that helpful.

Now, if you’d like to get involved and maybe come and be part of this free community, you can do so by clicking the link below. It’s completely free to join. Or if you want to, you can watch our free training.