Have you ever turned a boring job into something remarkable? There are tons of ways that you can do it effortlessly.  And keep in mind that the amount of money you can make in film and television is mitigated by the type of work you do.
Have you ever turned a boring job into something remarkable? There are tons of ways that you can do it effortlessly.  And keep in mind that the amount of money you can make in film and television is mitigated by the type of work you do.
Den Lennie (1s):
Hey, guys! You know, the money that you can make in film and television is tempered by the kind of work that you do. If you’re a freelancer, you’re tempered by the day rate, and where I think a lot of people make a big mistake is chasing the hero jobs that everybody else is chasing. When an actual fact, the real money is in the glue, and by glue, I mean the boring jobs on today’s episode, which is Episode 253 of the How to Scale A Video Business podcast. I want to talk about just how people are chasing the wrong work in the wrong areas.
(40s):
Welcome to the video business accelerator podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business with your host, den Lennie. Discover how the accelerator program is transforming the lives of our members at www.videobusinessaccelerator.com. Enjoy this episode.
Den Lennie (1m 8s):
So guys, you know, this is where I see a lot of people making mistakes in video production, that they’re always chasing the hero jobs. Everybody wants the TVCs. They want the big corporates, the big budgets. If I had a dollar for every time someone said to me, oh, I just want to work with big, medium. It’s a size large, medium decides to large clients. Who’ve got marketing budget who want to spend a lot of money. And that is like the wrong market to chase. In my opinion, I worked with about 60 different filmmakers across my two programs. And I can tell you the ones that are making big money are doing a lot of what I call glue and by glue, I mean, bread and butter jobs that aren’t that sexy on the surface and aren’t necessarily huge budgets and isolation.
Den Lennie (1m 59s):
However, when you consider the volume of kind of work, that can be done there, some projects can end up being 20 or $30,000 just from what starts as a couple of little projects. So I want you to be thinking about the kind of work that you do. And are you chasing the big hero jobs or are you actually leaning into the glue in business? You know, take, for example, the building industry just now is going nuts in Australia, absolutely nuts. People are renovating. People are building there’s apartment blocks going up everywhere. There are new houses being built everywhere.
Den Lennie (2m 40s):
I turn here on the sunshine coast, the some kind of construction, all of those construction companies are using product. Now, our house, when it was built, there was about a hundred different trades. Went through the house to get it built. Now we have an issue with our floor recently. And so the, we bought the house off, referred us back. The builder, the builder have had us back to the contractor. The contractor came in and said, when we lay the sub floors, we have to do it in a certain way. Otherwise we get the warranty void and we have to handle it a certain way. We have to lay it in a certain way. We have to glue it. We have to nail it. We have to do all these things and we have to photograph it when it’s done.
Den Lennie (3m 21s):
So we’ve got a reference. And they came to fix fixture. It was a bit squeaky. They fixed it, but I suddenly got thinking, well, you know, I bet you, there are situations where there have been situations in the past where someone has installed the floor incorrectly, and then it’s become a big problem. It’s hard to be ripped up. It’s very expensive. So the way in which I would approach manufacturing businesses and with this kind of offer is to ask them the question, you know, in the space that you work in, what is the pain like when something doesn’t go in properly or something isn’t installed correctly, or it has to be ripped out how expensive is that?
Den Lennie (4m 4s):
And what kind of pain does it cause you as a business? Cause I guarantee there have been situations in almost every business that has a product or service that has to be installed by a third party where someone hasn’t read the instructions and it hasn’t been installed correctly. So as a video production company, if you can get in front of those people and talk about the pain it causes when the problem goes wrong. And would it be worth creating some really detailed video instructions of each step of the process that could mitigate any liability because you present, you’re providing the user and the control contractor with the instruction on how to use it in a video-based platform.
Den Lennie (4m 49s):
Now that could easily be behind the membership, say that could easily be behind something like teachable, where they can have their contractors have to go through the training and answer some questions. And then, you know, say that they’ve, they’ve accepted that they’ve watched the training. You could do that, or you could, you can outsource that. But the point is is that if a company is spending 50 to a hundred thousand dollars fixing problems, then they’re going to be quite happy to spend 20,000 or $30,000 making a CDs of videos that will prevent the problem from happening again. I’ve had a number of clients who are making a very, very substantial income from making the glue type products, the stuff that isn’t that sexy and what I’ve observed across both the Uplevel program and the elite program is that the companies that make a lot of coin are doing a lot of bread and butter corporate.
Den Lennie (5m 47s):
And it’s not necessarily that sexy, but here’s the twist is that you can make stuff cool and funny and enjoyable to watch. And I think when it, to the traditional corporate video of the ones that are explainers or their training or their installation videos, they can often be a little bit dry. And so if you come along with some creative ideas and a great production value, there’s no reason why you can’t turn that drive video into something fun and engaging and memorable and facts. And Caleb who had been mentioned on the show before, and who’s been on the podcast, he was doing a video for a green company and it was a COVID compliance video.
Den Lennie (6m 38s):
And so the COVID compliance video in itself could have been quite dry. But what they did was they talked about wearing masks and they got approval to say that one of the masks you can wear is a Spider-Man mask. And so the injected humor and lightheartedness into this so that when the truck drivers dropped the green off is they’ve got to be wearing a mask and they made it a Spider-Man mask was one of the masks they could wear. So that was a great example of everyone remembered the video because it was so unusual. It was juxtaposed with what was otherwise quite a dry, informational video. And it’s had the added effect that everyone’s now talking about this particular green company, cause it’s the guys that got the Spider-Man mask.
Den Lennie (7m 24s):
So they made something humorous and light-hearted, I have something that everybody knew they had to comply with. And so when, when I talk about making the boring corporate, you don’t have to make it in a boring way. The subject matter might be dry, but I really believe that if you are a passionate storyteller and a professional filmmaker, then you can turn a boring, dry subject and do something fun and engaging that people will watch. And if you do that, then the company gets a great response. Then they’re going to be thinking, well, what else can we do? How else can we use these guys? And you know, your job as a professional, as to term sheds, let’s be honest and to greatness to take boring boardrooms and make them look fantastic.
Den Lennie (8m 13s):
So when there’s a boring story or a monotonous kind of what feels like a very pedestrian story or an angle, I really encourage you to think about how can you turn that into something interesting and fun and start thinking about the clients you have that maybe you’ve done some kind of hero corporate videos for what else could the use video for. And I really think if you build a great relationship with your clients and you truly go to them to be of great help and service, then you’re going to find yourself with a lot more opportunities. And off the back of that, making an awful lot more money.
(8m 52s):
You’ve been listening to the video business accelerator podcast with your host, Den Lennie. If you are a video business owner who is tired of going it alone and would benefit from mentorship support and weekly accountability that mouse over to www.videobusinessaccelerator.com to learn more about how the accelerator program can help you today. Don’t forget to subscribe and rate the show over on iTunes. And we’d really appreciate you taking a few minutes to leave a review.
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Scale Your Video Business Fast & Finally Find The Freedom You’ve Been Looking For By Using These 8 Growth Accelerators
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